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GLBC

Great Lakes Brewing Co. Introduces Year-Round Midwest IPA

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CLEVELAND, Ohio — Great Lakes Brewing Co. (GLBC) announces the release of new year-round beer, Midwest IPA.

Midwest IPA joins 2023 year-round Vibacious Double IPA as the newest innovation in the brewery’s growing portfolio. It launches this February in 12 oz. Can 6-Packs, 19.2 oz. Cans, Draft, and select Variety Packs throughout all GLBC distribution markets.

At 7.0% alcohol by volume and brewed with a blend of Triumph, Strata, Cascade, and Citra hops, Midwest IPA is a balanced brew that combines bright, aromatic aromas with a smooth body and finish. Described by GLBC as “the unofficial IPA of Midwest Nice”, Midwest IPA is positioned to become the everyday IPA within the brewery’s year-round portfolio.

Midwest IPA joins GLBC’s growing selection of innovative IPAs including Vibacious Double IPA, which will be joined by a Juicy Vibacious Double IPA line extension in Spring, 2024.

“Midwest IPA is our number one priority for 2024,” says Chris Brown, GLBC Vice President, Sales. “Building upon the success of Vibacious Double IPA, we are eager to introduce a world class IPA with the right flavor profile and brand to earn that ‘go-to’ reputation with consumers throughout our distribution footprint.”

Midwest IPA is the first of many new releases in 2024. Following this Spring are Juicy Vibacious Double IPA, Strawberry Pineapple Wheat, and a revamped Double Feature IPA Series, featuring a mix of new and reimagined Double IPAs with movie-inspired artwork in 12 oz. Can 6-Packs.

About Great Lakes Brewing Co.

Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned, and serves 14 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious Double IPA, Midwest IPA, Dortmunder Gold Lager, and a robust selection of seasonal and limited release offerings.

For Brewing fun facts, trivia, movies and more, Click Here.

Great Lakes Brewing Announces Return of Christmas Ale, Launch of Cookie Exchange Milk Stout

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CLEVELAND, Ohio— Great Lakes Brewing Co. (GLBC) announces the return of beloved seasonal Christmas Ale, along with a barrel aged version, and new holiday seasonal Cookie Exchange Milk Stout.

Originally brewed in 1992 with a classic recipe featuring fresh ginger, cinnamon, and honey, Christmas Ale has grown into a top performing beer for GLBC, despite being available in its 14 states for only ten weeks. Christmas Ale returns in package and draft beginning October 16 in Ohio, and October 23 in all other markets, following the brewery’s annual First Pour party and ceremonial tapping on Thursday, October 12.

BARREL AGED CHRISTMAS ALE RETURNS

In addition to the original Christmas Ale, Barrel Aged Christmas Ale returns in 2023 in 16 oz. Can 4-Packs for a limited time throughout GLBC’s footprint. In 2022, Barrel Aged Christmas Ale sold out in most markets within four weeks. Aged in bourbon barrels, Barrel Aged Christmas Ale follows Christmas Ale’s release in mid-October for a limited time.

COOKIE EXCHANGE MILK STOUT & HOLIDAY PACK DEBUT

GLBC debuts new seasonal Cookie Exchange Milk Stout in all markets in mid-October. Brewed with a rotating cookie flavor, the inaugural edition of Cookie Exchange Milk Stout takes inspiration from Caramel Vanilla Shortbread, or, Speculoos. The holiday-themed seasonal launches in 6-Pack 12 oz. Cans and Draft. It also appears in a brand new Holiday Pack, which includes six cans of Cookie Exchange Milk Stout and six cans of Christmas Ale.

BREWPUB HOSTS ANNUAL FIRST POUR EVENT

The GLBC brewpub hosts its celebrated First Pour party on Thursday, October 12. The ceremonial tapping event includes the first taste of Christmas Ale, limited edition holiday merch, holiday music and food specials, a toy drive, and more. The brewery also hosts its annual First Pour VIP contest, where one lucky fan will win a private brewery tour, swag, and exclusive access at the event, followed by a season-long Merry Christmas Ale sweepstakes awarding swag to lucky winners.

Christmas Ale First Pour Celebration

Time: Doors at 11AM; Tapping at 11:30AM
Location: GLBC Brewpub, 2516 Market Avenue Cleveland, OH 44113
Highlights: Ceremonial tapping, holiday music, holiday-themed menu items, merch, and more.

About Great Lakes Brewing Co.

Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. Now celebrating its 35th anniversary, GLBC is independent and employee-owned, and serves 14 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious Double IPA, Hazecraft Hazy IPA, Dortmunder Gold Lager, and a robust selection of seasonal and limited release offerings.

For Brewing fun facts, trivia, movies and more, Click Here.