Archives for September 2021

MEDFIELD, MA – ZeLUS Beer Company continues its expansion into new states. The New England based brewer famous for its active lifestyle beer goes multi-regional and launches in Tennessee this week with distributor Best Brands Inc.. This follows successful launches in Maryland and Pennsylvania in the past couple of months. The other states it sells in are Massachusetts, Rhode Island and Connecticut. ZeLUS is actively looking for additional states in which to distribute and hopes to make further announcements in the next few months.

In 2021 ZeLUS has added three beers to its portfolio: Day Trip Belgian Witbier, Great Wylde New England IPA and Ankleknocker Gluten Free Pale Ale. Great Wylde is a supersession NEIPA at only 3.9% ABV. It is a unique low gravity beer and is sure to resonate well as the demand for NEIPAs grows. Ankleknocker Gluten Free will be a series of gluten free beer offered by ZeLUS as it seeks to become the nation’s home of functional beers. Ankleknocker is made from all gluten-free ingredients and rivals the taste of ‘real’ beer. Weekender German-Style Lager remains its flagship beer with around a third of its total volume. The Weekender was featured on Stephen Colbert The Late Show earlier in the year, as well as in Bloomberg and USA TODAY.

For More Information:
https://www.zelusbeer.com/

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Bend, OR – Deschutes Brewery, family and employee-owned since 1988, announced the 34th release of Jubelale into their seasonal lineup. This year marks the first time Jubelale is also available in twelve pack cans. Jubelale is the first beer ever packaged at Deschutes, bottled straight from the taps at the brewery’s original public house for the holidays in 1988. Jubelale features spice notes and a robust malt character of toffee and dusted cocoa at 6.7% ABV and this year’s packaging presents original artwork by Stephanie Littlebird Fogel.

Every year since the early 1990s Deschutes has worked with the Oregon art community commissioning a local artist to create an original piece for this celebratory winter warmer.  Since then, Jubelale has been coined a “festive winter ale” and craft beer fans anticipate its release each year to welcome the new season with a fresh package design.

This year Deschutes implemented a Diversity, Equity, and Inclusion (DEI) audit which identified an opportunity to become more inclusive in the brewery’s search for the next Jubelale artist. The audit broadened the artist selection process by asking which artists had been invited in in the past, and if the method could be improved for the future.

Deschutes founder Gary Fish has always been close to the artist selection process. “This is a fine art project, not a graphic art project.” Gary said. “The process is a vehicle to showcase our local Oregon artists and artists clamor for this opportunity, but during selection we never knew who the artists were, we only looked at their portfolio and chose from their work.”

Looking for help in the community, Deschutes connected with friends at Caldera Arts. Caldera partners with artists to drive cultural and social change and they were generous to provide guidance on the artist selection process. This year the selection process was extended to include community members and Caldera Teaching Artists Mindy Stutzman and Mosley WOtta. The artist-brewery panel selected Stephanie Littlebird Fogel to design a piece for this year’s packaging.

Fogel is a Contemporary Indigenous Artist and member of Oregon’s Grand Ronde Confederated Tribes. Well-known and active in the Northwest art community, Fogel earned her degree in Painting and Printmaking from the Pacific Northwest College of Art in Portland, recently completing her residency program at Caldera.

“When I worked downtown in the Pearl District, I used to visit the Deschutes Brewery pub for lunch, so the brand really reminds me of laughter with friends and collaborators,” Fogel said about the project. “Working in collaboration with Deschutes Brewery was an amazing opportunity to translate my colorful style into a label design that reflects the magic and wonder of the winter season. We chose the moon as “subject” for the design and I wanted to depict that reflective, sparkling energy that can only be experienced on a snowy evening.”

Fogel creates art to inspire people to connect with nature and through her vibrant winter scene on this year’s Jubelale design, used her signature use of striking colors and pattern for an eye-catching package on the shelf using acrylic paints on a wood panel.

“We were very excited about this approach in our artist selection and hoped for something new and different this year,” said Veronica Vega, director of product development and part of the artist selection at Deschutes. “Steph’s wintery landscape painting invites you to remember full moon moments in the snow when magic drifts between the trees and twinkles. You can almost hear the beautiful stillness of the winter forest.”

As Bend legend has it, the winter scene on the packaging reflects how big the Central Oregon winter will be. With Fogel’s design, it’s shaping up to be a great winter.

Jubelale will release to all markets later this month in time for crisp sunny days and the tease of winter. This year Jubelale can be found in 12 pack cans for the first time ever, a perfect accompaniment for any winter adventure.

Stephanie Fogel’s work can be found on her website at stephlittlebird.com or Instagram handle @artnerdforever.

About Deschutes Brewery

Deschutes Brewery, an independent craft brewer in Bend, Oregon family and employee owned since 1988, is one of the quintessential beers of the Pacific Northwest. Founded on the guiding principles of true craftsmanship and ultimate quality, Deschutes is known as a leader in hops, dark beer, innovative India Pale Ales, and small-batch experimental and barrel-aged beers. Deschutes Brewery is crafted for community, committed to sustainable business practices and support of charitable organizations across our distribution footprint. Visit Deschutes Brewery’sbeer finder to find a Deschutes beer near you in 36 states across the country. www.deschutesbrewery.com

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HOUSTON – Just because you aren’t traveling to Munich for Oktoberfest this fall doesn’t mean you can’t prost with a limited-time beer at Rock Bottom!

Returning just in time for Wiesn festivities, from Sept. 14 through Oct. 26, guests at the acclaimed gastro brewery’s locations systemwide can raise a glass to the season with Rocktoberfest – a traditional smooth and malty German lager, made using Rock Bottom’s house brewer’s unique recipe.

But Rocktoberfest is much more than your average seasonal sip. It’s a two-time award winner in the German-Style Marzen category that claimed the gold at the 2010 World Beer Cup and bronze at the 2009 Great American Beer Festival! The delicious beer pairs perfectly with Rock Bottom’s fall-inspired items like beer-battered pretzel bites, bison sliders, duck wings, vegetarian-forward brewer’s beets and mean green flatbread.

As if you need more reasons to celebrate the rockin’ beer, Rock Bottom will donate25 cents to a local charity partner for each pint of Rocktoberfest sold through Oct. 5! Plus, guests will receive a complimentary Rock Bottom sticker or coaster while supplies last.

In addition to bringing back its fan-favorite brew,Rock Bottom will be hosting events throughout Oktoberfest! Join the fun with tapping parties, live entertainment and more at select locations.

“Rocktoberfest is more than a beer at Rock Bottom,” said Chief Marketing Officer Josh Kern. “It’s a time of celebration where our guests toast to Oktoberfest fun with a top-notch brew. We can’t wait for Rocktoberfest fans to join us in seasonal festivities as we raise funds for local charities!”

About Rock Bottom Restaurant & Brewery

Rock Bottom, founded in Denver over 20 years ago, is the perfect juxtaposition of a friendly neighborhood bar, a gourmet eatery and a craft brewery. As a Gastro-Brewery, Rock Bottom combines the best of all these worlds to create a culinary and bar experience like no other. Its 200+ unique, award-winning pints handcrafted from on-site Brewmasters combined with innovative, chef-crafted food and an atmosphere filled with laughter and good conversation makes Rock Bottom the place to be. With more than 200 beer medals awarded from prestigious events like World Beer Cup and the Great American Beer Festival®, Rock Bottom is continually recognized for its innovation and leadership in the industry. Rock Bottom currently operates 19 locations in 11 states.

About SPB Hospitality

Headquartered in Houston, Texas, SPB Hospitality is a leading operator and franchisor of full-service dining restaurants, spanning a national footprint of hundreds of restaurants and breweries in 39 states and the District of Columbia. The Company’s diverse portfolio of restaurant brands includes Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of restaurant-brewery brands, including Rock Bottom Restaurant & Brewery and Gordon Biersch Brewery Restaurant. SPB Hospitality also operates a collection of specialty restaurant concepts including ChopHouse & Brewery, Big River Grille & Brewing Works, A1A Ale Works Restaurant & Taproom, Ragtime Tavern Seafood & Grill, and Seven Bridges Grille & Brewery.

For More Information:
https://rockbottom.com/

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Sausalito, CA – Patagonia Provisions, in partnership with Hopworks Urban Brewery (HUB) in Portland, OR, has just released Patagonia Provisions Long Root IPA, a traditional West Coast style IPA made with organic ingredients and Kernza® perennial grain. Looking for solutions to repair our food systems, this third release in Patagonia Provisions’ lineup of beers represents another step towards transforming agricultural practices and supporting sustainable farming.

The entire beer line was recently rebranded and repackaged to include Patagonia Provisions’ name and logo.

In 2016, Patagonia Provisions’ partners at The Land Institute in Salina, Kansas, made a breakthrough in organic and regenerative agriculture with Kernza, the perennial grain used in Patagonia Provisions’ inaugural beer: Long Root Pale Ale. Released in October 2016, it was the first commercially available beer made with Kernza. The perennial wheat is ideally suited for organic and regenerative agriculture practices. Its long perennial roots thrive without pesticides, require less water than conventional wheat while helping to reduce erosion and remove more carbon from the atmosphere. Kernza also makes delicious beer. Patagonia Provisions believes the future of farming and our planet lies in organic and regenerative agriculture – a practice that restores soil biodiversity, sequesters carbon, and grows crops without chemical fertilizers or pesticides.

“I am very excited to introduce our third beer made with Kernza, especially now under the Patagonia Provisions label,” says Birgit Cameron, co-founder and head of Patagonia Provisions. “Through Wes Jackson’s pioneering work at The Land Institute, Patagonia Provisions has been able to help bring this important regenerative perennial grain to the forefront with the hope that others take notice and implement similar practices. Beer is the perfect vehicle for this and a delicious byproduct of our collaborative work in regenerative agricultural practices.”

This refreshing West Coast-style IPA, at 6.2% ABV, has flavors of citrus and evergreen hops with a subtle bitterness and malty aroma to round out the experience. It’s light with a vibrant pop from the carbonation.

Patagonia Provisions chose Hopworks Urban Brewery to create its series of beers made with Kernza due to the brewery’s strong commitment to organics and sustainable brewing practices. Hopworks, experts in organic beer, is a B Corporation and is on a mission to revolutionize the brewing industry for the better.

Patagonia Provisions beers, available in 6-packs of 12-oz cans, are sold in West Coast independent grocery stores, select Whole Foods Markets and Northern California Trader Joe’s stores.

About Patagonia Provisions

Founded by Yvon Chouinard and Birgit Cameron in 2012, Patagonia Provisions offers ethically and responsibly sourced food and beverage products out of its Sausalito, California-based headquarters. A certified B-Corporation, the company is recognized for reexamining best practices in food sourcing, utilizing regenerative and organic growing methods, and working with like-minded advocates and producers to find solutions to the critical environmental issues facing the food industry. In early 2018, Patagonia, Patagonia Provisions, Rodale Institute, Dr. Bronner’s, and others launched the Regenerative Organic Certification (ROC), outlining robust high-bar standards for ensuring soil health, social fairness, and animal welfare.

About Hopworks Urban Brewery

Hopworks Urban Brewery strives to revolutionize and inspire the brewing industry with practices that drive quality, protect the environment and improve the local community. Utilizing organic malts and a combination of locally sourced, organic, and Salmon Safe hops, the company’s 20-barrel brewery produces 13,500 barrels of beer and cider a year for HUB’s brewpubs and distribution throughout the Northwest. Hopworks is a family-owned and operated business, the first Certified B Corporation brewery in the Pacific Northwest, a gold-level bike-friendly company, and recognized as one of the Best Green Companies To Work For In Oregon.

For More Information:
https://www.patagoniaprovisions.com/pages/where-to-buy

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Pottstown, PA – Sly Fox Brewing Company and 2SP Brewing Company are excited to announce the release of Dog Will Hunt Hoppy Lager, a new collaboration beer that will be coming to select mid-Atlantic taps and retailers in the next few weeks.

“This whole thing started when we were visiting our friends at 2SP, sipping on some delicious beers at their brewery in Aston,” recalls Sly Fox Brewing Company Director of Sales, Peter Giannopoulos. “Both being lager-loving PA brewers, we started talking about our favorite beers and lagers kept hitting the top of our mutual lists.”

Indeed, in the current hazy climate lagers are sometimes overlooked, so the teams at 2SP and Sly Fox decided to collaborate on a style that presented the best of both worlds.

The simple goal behind the collaboration was to make something that the brewers at both 2SP and Sly Fox would want to drink and, in turn, would be well-liked by fans of both breweries.

“It’s quite common for brewers’ go to beers to be the more nuanced, ‘session-able’ ones in their lineup, and that’s what we sought to incorporate into Dog Will Hunt.  If we’re getting together, let’s create something that’s both flavorful and a beer that we want to drink,” added Tim Ohst, Director of Brewery Operations at Sly Fox. While the beermakers were discussing the approach for the hoppy lager they discovered a mutual admiration for the American funk metal band Primus, and the team landed on an obscure soundbite for the beer’s name and label design inspiration.

Like the song for which the beer derives its name, the combination of notes is complex but there is something undeniably satisfying about both.

“We wanted to create a clean, crisp liquid that had some traditional German noble hop character in the flavor, but also explore some of the newer hop varieties coming out of Germany”, offered 2SP brewer Bob Barrar.

“Dog Will Hunt features the classic German hop variety Tettnang in the boil, but unlike traditional lager styles, we then dry-hopped this beer with a combination of Hallertau Blanc, Huell Melon, and Callista hops – enhancing the aroma with notes of berry, white grape, and lemongrass.”

The Sly Fox/2SP collaboration beer, Dog Will Hunt Hoppy Lager, will be released at the four Eastern PA Sly Fox pubs and 2SP’s brewery in Aston, PA on Friday, September 10.  Wider distribution, including to the six Two Stones Pub locations in Delaware and Pennsylvania , will start during the week of September 13.  This limited offering will be distributed throughout Pennsylvania, New Jersey, Delaware, and Maryland.

About Sly Fox Brewing Company

Since the inaugural brew in 1995, Sly Fox has been dedicated to brewing a wide variety of the highest quality beers. Its critically acclaimed year-round lineup and highly anticipated seasonals are available at the brewpubs in Phoenixville and Pottstown and Taphouses in Malvern, Pittsburgh, and Wyomissing as well as top restaurants and retailers in the mid-Atlantic. Sly Fox was the first craft brewery in the mid-Atlantic to implement a canning line and with it, earned the first-ever Great American Beer Festival (GABF) medal awarded to a canned craft beer. Sly Fox has earned many GABF medals since and is widely recognized among the region’s best and most enduring independent craft breweries.

About 2SP Brewing Company

2SP Brewing Company’s mission is to bring world-class beers from world-class brewers to the region. Founded by Michael “Stigz” Stiglitz who hand selected his 2SP dream team, the brewery has a very specific mantra: Pretentious? Never. Passionate? Always. Head Brewer Bob Barrar is a Delaware County native and has won over 30 Great American Beer Fest Medals and 11 World Beer Cups. True to style: that’s Delaware County and that’s 2SP. In 2015 Bob Barrar, one of the most awarded brewers in the country, got together with a few unemployables and opened a brewery in Delco. Their goal was to get Bob’s beers into the hands and lips of drinkers across the region. Now in their fifth year, they have been able to keep the lights on and get 2SP onto tap-lines and beer shelves across Southeastern Pennsylvania, Delaware, New Jersey, New York, and…Japan!

For More Information:
https://www.slyfoxbeer.com

STRATFORD, CT & SAN DIEGO, CA – Following the success of last year’s Sober Oktoberfest and 5K, America’s first exclusively non-alcoholic brewer Athletic Brewing Company is releasing America’s first non-alcoholic Oktoberfest brew. Perhaps no other beer style is as renowned as the Oktoberfest style but until now active adults looking to cut back on alcohol remained thirsty for this autumn seasonal. But the wait is over. In honor of the traditional Oktoberfest beers, this Festbier is brewed with German Vienna and Munich malts, and German Hersbrucker hops.

“Up until now, Oktoberfest beers for drinkers looking to keep their edge without compromising their social life have been missing. Our Oktoberfest should complement the fall seasonal beer category and allow a wider audience to take part in celebrations – even if this year’s Oktoberfest is in the comfort of our homes rather than at an outdoor tented party,” said Athletic Brewing co-founder John Walker. “Autumn is an exciting time for beer connoisseurs – and whether a person prefers alcoholic or non-alcoholic beverages shouldn’t prevent them from enjoying the rich, complex flavors of an Oktoberfest beer.”

Athletic Brewing brews more than 15 styles – the largest range of any non-alcoholic brewery. Leveraging Athletic’s proprietary brewing process, their brewers developed a great-tasting, full-flavor Festbier. With just 80 calories and 18 IBUs, the brew has a golden appearance, clean malt flavor notes of bread crust and toast, a delicate sweetness, and a restrained bitterness.

About Athletic Brewing Company

We’re beer lovers at heart. But we also love being healthy, active, and at our best. These conflicting passions created an internal struggle. Why couldn’t these loves live in harmony? Yes, there was non-alcoholic beer – but we’re lovers of great tasting beer. Maybe it just wasn’t possible, but we had to give it a try. A few years and hundreds of recipes later, Athletic Brewing Company was born – the first brewery fully devoted to the production of non-alcoholic craft beer in the United States. Athletic Brewing crafts its innovative recipes using only pure, all-natural ingredients in small batches at our custom breweries on the East and West Coasts. Our intricate process lets you enjoy the refreshing taste of craft beer without the alcohol. So, whether you’ve decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing Company provides a flavorful option without compromise

For More Information:
https://athleticbrewing.com

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NEW ORLEANS, La. – Urban South Brewery has launched a new benefit in an effort to raise funds for those impacted by Hurricane Ida, one of the most powerful storms in regional history that made landfall on August 29, 2021. One dollar from every Who Dat six-pack purchased at the taproom or in stores, as well as a percentage of Who Dat pint sales at bars and restaurants that carry the beer, will be donated to the Urban South Coastal Harmony Fund.

Funds will be rapidly directed to organizations doing on-the-ground hurricane relief work in the southern region of Louisiana, plus those focused on the long-term work of rebuilding and fighting climate change. The brewery has set a $50,000 goal it hopes to achieve before the end of the year to help those in the community who have been affected by Hurricane Ida. Urban South’s New Orleans distribution partner, Southern Eagle Sales & Service, has generously agreed to match up to $12,000 in donations.

Southern Eagle Sales & ServiceFunds will be rapidly directed to organizations doing on-the-ground hurricane relief work in the southern region of Louisiana, plus those focused on the long-term work of rebuilding and fighting climate change. The brewery has set a $50,000 goal it hopes to achieve before the end of the year to help those in the community who have been affected by Hurricane Ida. Urban South’s New Orleans distribution partner,

“As neighbors, colleagues and family members, we felt called to contribute to the rebuilding process that we know will be dealt with for many months to come,” said Kyle Huling, Co-Founder of Urban South Brewery. “Instead of doing a taproom release as we have in the past, we wanted to go broader with the hopes of raising more money. We couldn’t think of a better beer for this initiative than Who Dat, which is not only available throughout our distribution footprint, but is a representation of the cultural fabric of the state we love so much.”

Urban South created the Coastal Harmony Fund in 2020 in response to Hurricane Laura, which made landfall on August 27, 2020. The brewery raised more than $3,000 in taproom proceeds through the release of a limited edition Coastal Harmony beer. The brewery hopes to raise more funds for Hurricane Ida relief by choosing a beer available year-round in cans and on draught at bars, restaurants and stores throughout Urban South’s distribution footprint (currently Louisiana and Alabama). A phrase that carries the New Orleans spirit and a beer that embodies the “Who Dat” lifestyle, Who Dat Golden Ale is brewed with pilsner and flaked barley, fermented with a hybrid yeast to produce a crisp and refreshing sip. Citra hops and Hallertau Blanc add a punch of lemongrass, green grape and grapefruit.

About Urban South Brewery 

Founded in 2016, Urban South Brewery inspires community and fellowship through the gospel of good beer. With deep roots in Louisiana and a new satellite location in Texas, Urban South – HTX, the award-winning brewery is making its mark in the beer industry. Recent accolades include: 2021 Can Can Awards (Gold, Silver and Bronze), 2021 Craft Beer Marketing Awards (Gold), 2020 U.S. Open Beer Championship (Silver), 2020 Great American Beer Festival (Gold), and 2020 Beer Army Awards (Gold and Silver). Urban South prides itself on being a strong community partner, and – with a belief that beer is a family affair – the brewery features a family-friendly taproom.

For More Information:
https://urbansouthbrewery.com

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San Diego, CA – In collaboration with Maui Brewing Co., Boochcraft, the pioneer in the hard kombucha space, announces the release of Coconut Mamaki as their newest Liquid Art Lab flavor. The five-year-old hard kombucha company, which prides itself on using whole organic fruit and fair trade ingredients, teamed up with Maui Brewing Co. to create a new Boochcraft flavor that celebrates their shared values and complementary locations. This tropical and flavorful combination uses Hawaiian mamaki tea (well-known for its numerous health benefits), coconuts, and Southern California grapefruits. It’s perfect for sipping during the last long days of summer.

Coconut Mamaki is a part of Boochcraft’s Liquid Art Lab line – their creative playground for limited-release flavors, where fun flavor combos and inspiring art are combined. The artist behind this can is O’ahu-based Miriam Engel. The can’s design inspiration stemmed from colorists and landscape painters; Miriam has always been drawn to dramatic outdoor scenes and colorful interiors. In tasting Coconut Mamaki, the grapefruit refreshingly shines through with the subtle undertones and pleasantly sweet taste of coconut on the backend. Szechuan peppercorns bring citrus and herbal flavor to the surface, with the mamaki tea adding an intriguing herbal character. This collaboration flavor is juicy, refreshing, and carries an approachable herbal quality for a super pleasant drinking experience.

Boochcraft is the modern drinker’s alternative to big booze brands, fake ingredients, and underwhelming flavors. By bringing real, organic ingredients and supply chain transparency to alcohol, Boochcraft has created an unparalleled drinking experience. Boochcraft’s offerings are centered on bright, full flavors informed by whole fruit and live bubbling probiotics. Their relationships with smaller, organic, and family-owned farms enable Boochcraft to source ingredients straight from the farms and uniquely juice whole fruit in-house. This commitment is what sets Boochcraft apart. They offer a core collection of distinct and delicious flavors, including Grapefruit Hibiscus, Ginger Lime, Orange Pomegranate, and Strawberry Lemonade. Boochcraft has also become known for its seasonally limited and heirloom offerings, including fan-favorites like Passionfruit Blood Orange, Watermelon Chili, Mint Mojito, and Spiced Pear. Todd Kent, Co-founder of Boochcraft, is proud to bring this partnership to the table, “Maui Brewing Co. is a great example of a company that is living its values. We’re united in our commitment to making a high-quality product in a low-impact way, prioritizing the integrity of ingredients, and giving back to causes that matter. We’re proud to bring the fruits of our friendship to fans of Maui Brewing & Boochcraft throughout the country.”

Founded in 2005, Maui Brewing Co. is Hawaii’s largest craft brewery, a fiercely local company with its team working as stewards of their communities and the ‘aina, and curators of the craft beer way of life. Their beers have been recognized worldwide for quality and innovation. CEO and founder of Maui Brewing Co., Garret Marrero, touches on the partnership, “We’re stoked to bring this collaboration with Boochcraft to life. Beyond just having aligned values that are real: from making sustainability actionable to making great product from whole ingredients and no fake flavors.”

Coconut Mamaki, which is 7% ABV, will be sold in Maui and throughout Boochcraft’s 13 operational states on both west and east coasts.

For More Information:
https://boochcraft.com/flavors/coconut-mamaki/

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