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Beer

PICK OHIO BEER Festival 2025

February 10, 2025 by Spencer Mapes

PICKERINGTON, OH – “We will have an amazing selection of unique offerings pouring in the Combustion Private Event Space on the 22nd for Pick Ohio Beer Fest! Tickets are on sale now!” said Combustion owner Sarah Jackson.

“This is our sixth year for the Pick Ohio Beer Festival! It’s a great event that get’s other Ohio breweries out to the taproom to raise money in conjunction with Helping Hops to benefit the (ROX) Ruling Our eXperiences! The buzz around the event really livens things up this time of year!” said Combustion owner Keith Jackson.

FEBRUARY 22, 2025
12 PM – 6:30 PM

Enjoy artisanal beer curated from some of Ohio’s most highly sought-after breweries at Pick Ohio Beer Fest! Beer samples will reflect the unique talents of each brewery under one roof. This intimate festival experience will be hosted at Combustion Private Event Space and presented in collaboration with Helping Hops! A portion of ticket sales to benefit (ROX) Ruling Our eXperiences! Blending an unparalleled tasting experience with an opportunity to Empower Girls To Rule Their Experiences — From Relationships To Academics. We promise a great selection with generous result!

Participating Breweries
2 Tones Brewing Co.
Combustion Brewery & Taproom
DankHouse Brewing Company
Derive Brewing Company
Forbidden Root Brewery
Jackie O’s
Sixth Sense Brewing Co.
Streetside Brewery
Three Tigers Brewing Co.
Thunderwing Brewing

February 22nd Food Truck
Spanglish Latin Street Food 11am-9pm

Tickets
combustionbrewing.com/tickets

Address
80 W Church St Ste 200 • Pickerington, OH 43147

For More Information:
Learn More

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Filed Under: Beer, Beer Festival Tagged With: Combustion Brewing, Pick Ohio Beer Festival

Montauk Brewing Partners with JetBlue

February 7, 2025 by Spencer Mapes

MONTAUK, NY – Montauk Brewing Company (“Montauk Brewing” or “Montauk”), a beloved and rapidly growing craft brewer renowned for its exceptional craft beers, and a Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), today announced that The Surf Beer Golden Ale is now available for JetBlue customers on all domestic and international flights starting this month.

As the first airline to serve Montauk’s easy-drinking craft beer, JetBlue’s customers can now enjoy a refreshing taste of Montauk, bringing a piece of the beach to the skies. The Surf Beer is a light and refreshing brew and one of Montauk’s best-selling flagship beers, inspired by the brand’s coastal lifestyle and “Chase Your Wave” ethos. It’s an invitation to pursue one’s passions, aspirations, and authentic self.

Vaughan Cutillo, Co-founder of Montauk Brewing, says, “We are proud and excited that JetBlue selected our Montauk Surf Beer Golden Ale to offer to travelers worldwide. This selection represents not just a beverage but the embodiment of relaxation and joy that Montauk Brewing stands for. We hope that every sip taken at 30,000 feet connects our consumers to the carefree spirit of Montauk and the adventurous journey ahead.”

Montauk Brewing, known for its craft beers and community focus, has a loyal following among beer lovers and beachgoers. Now, JetBlue flights feature Montauk’s Surf Beer, bringing its unique flavors to more people.

About Montauk Brewing Company

Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Crafting exceptional brews on the East End, Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs.

For further information about Montauk Brewing Company, please visit Montauk Brewing Co., and follow @montaukbrewc on all social media platforms.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

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Filed Under: Beer Tagged With: Jet Blue, Montauk Brewing, Tilray Brands

New Highland Brewing Beer Supports Hospitality Workers in WNC

February 5, 2025 by Spencer Mapes

ASHVILLE, NC – For a year, Highland Brewing consternated on the same questions. Why do customers choose Highland? What does a Highland beer say about them? What does it say to them? “After more meetings than I care to count, conversations with staff, guests, and grocery shoppers, and a storm that ruined lives and raised our consciousness, we knew,” said Leah Wong Ashburn, CEO. “Highland drinkers have a Thirst for Good – a high-quality beer, made in a place they care about, by a company that makes values-based decisions and adds to the community.”

Asheville’s first brewery since Prohibition is also NC’s largest native brewery that is also family owned. The local brewing industry started with Highland and metro-area breweries now have almost $1 billion economic impact in the city. Highland has deep relationships with community partners and regularly helps host non-profit events. It is recognized for sustainability with their 1,045 solar panels, repurposed shipping containers, and care for the land and water on their 40-acre property. The more recently developed disc golf course and five sand volleyball courts add activity to an already welcoming and spacious taproom, meadow, dual wedding venues and rooftop. Guests can hear free live music several times a week.

Condensing these efforts and the countless conversations eventually led to Thirst for Good. “It’s a new brand badge that embodies who we are and what we stand for, and most importantly, how our customers feel about us,” said Nikki Mitchell, Vice President of Brand Development.

It has a dual meaning.

Thirst, for a beer. Thirst, an instinctual need.

Good, as in good quality, beneficial. For good as in, always.

Thirst for Good takes a new shape in February 2025. The brand badge is reflected in a draft-only release of a new beer, Highland Haze, a juicy 7.4% hazy IPA with tropical notes and a giving spirit. During the launch, each keg sold triggers a Highland contribution to the NC Hospitality Workers Relief Fund, earmarked for Western NC, with a goal of $10,000. In Highland’s home market, Skyland Distributing, is matching each Highland dollar. Support has poured in from Highland’s out of market partners and retailers. With this fund, 100% of contributions from Highland Haze will go to hospitality workers in Western NC. Ashburn added, “It’s an example of our Thirst for Good, and we’re always looking for more.”

Raise a toast with Highland Haze, and to Thirst for Good.

MEDIA CONTACT

Highland Brewing | Marissa Burns | Destination Marketing Manager

About Highland Brewing

Highland Brewing was founded in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it as the pioneer of Asheville, NC’s now booming craft beer industry. Proudly regional, Highland’s beers are distributed in North Carolina, South Carolina, Tennessee, and Georgia. Highland is committed to quality and sustainability, boasting the third largest solar array in an American craft brewery. Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and serves as the largest family-owned brewery native to the Southeast. Located in a rehabilitated manufacturing facility on a hilltop, the brewery affords space for thousands of visitors to enjoy limited release beers, tours, and live music. In addition, the Event Center, Rooftop and Barrel Room are available for private events.

NC Hospitality Workers Relief Fund

NCRLA Foundation

PO Box 896713

Charlotte, NC 28289-6713

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Filed Under: Beer Tagged With: Highland Brewing

Rupee Beer Now Available Across World Market Locations in U.S.

February 5, 2025 by Spencer Mapes

BOSTON, MA— Named Best Beer for World Food, Rupee is an Indian inspired-brand crafted by a world-renowned master beer brewer & Indian chef. From the brand’s inception, Rupee has been a mission-centric organization on a quest to reimagine the way the world enjoys beer with global food, while helping enhance the visibility of India – now the most populated nation on earth.

Rupee focuses on the way their beers are brewed, and how consumers of the beer feel when pairing beer and global flavors. Rupee’s award-winning recipes have been featured in numerous media outlets including Forbes, Bloomberg, The Washington Post & Food & Wine.

The growing Indian-inspired brand is happy to announce that it has launched with World Market formally know as Cost Plus World Market, an American chain headquartered in California of specialty/import retail stores, selling home furniture, decor, curtains, rugs, gifts, apparel, coffee, wine, craft beer, and international food products.

Further growing its presence and availability, Rupee’s Basmati Rice Lager and India Pale Ale will be carried with across World Market locations across the east coast and mid-west. Presently Rupee Beer is available across 20 states and online distribution across 45 states.

About Rupee Beer

Brothers Van & Sumit Sharma, sons of Indian restaurateurs in the business internationally for over 50 years, found themselves continually frustrated they could not find any Indian beer in Maine – the least diverse state in America where their family immigrated to from the United Kingdom & Germany in the early 90’s.

They decided to not only create their own beer, but set out to game change the food & beverage industry in a bold and diverse way. The Sharma brothers strategically partnered with global craft brewing legend Alan Pugsley, 40+ year master beer brewer, lover of Indian food as a British expat, and creator of over 100+ global beer brands, to create Rupee Beer and re-write everything society understands about craft beer as it relates to spicy world cuisine.

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Filed Under: Beer Tagged With: Rupee Beer

Earn Your Beer Badge: Iron Hill’s Ultimate Girl Scout Cookie & Beer Pairing is Back

February 5, 2025 by Spencer Mapes

NEWARK, DE – Earn your beer badge at Iron Hill this winter. The award-winning brewery is bringing back its delicious Girl Scout Cookie and beer pairing for the 11th year in a row! Iron Hill Brewery & Restaurant, known for its craft beers and tasty food offerings, has found the ultimate way to enjoy everyone’s favorite Girl Scout Cookies with excellent beer.

From Friday, February 21, to Sunday, February 23, guests are invited to visit their local Iron Hill and enjoy the popular beer flights to see what all the hype is about! Iron Hill will also be offering a Kids Milk & Cookies Pairing for just $4. Local troops will be on-site selling cookies all weekend long so guests can take some sweetness home with them!

For Iron Hill guests in New Jersey and Pennsylvania, the beer flight offerings include:

Scout’s Honor Beer Badge with

· Lemonades paired with Homestead Ale

· Trefoils paired with Ringz Toss Sour Ale

· Peanut Butter Patties paired with Peanut Butter Porter

· Toast-Yay! paired with Dunkelweizen

Raise Hill Beer Badge with

· Thin Mints paired with Pig Iron Porter

· Caramel deLites paired with Vienna Red Lager

· Peanut Butter Sandwiches paired with Brambleberry Farmhouse Ale

· Adventurefuls paired with Milk Chocolate Stout on nitro

And for beer and cookie lovers in Delaware, Atlanta, and South Carolina, the sweet offerings include:

Scout’s Honor Beer Badge with

· Lemon-Ups paired with Homestead Ale

· Trefoils paired with Ringz Toss Sour Ale

· Tagalongs paired with Peanut Butter Porter

· Girl Scout S’mores paired with Dunkelweizen

Raise Hill Beer Badge with

· Thin Mints paired with Pig Iron Porter

· Samoas paired with Vienna Red Lager

· Do-Si-Dos paired with Brambleberry Farmhouse Ale

· Adventurefuls paired with Milk Chocolate Stout on nitro

The kid’s milk and cookie pairing is offered at all locations! Kids can choose from milk or chocolate milk paired with three cookies: Thin Mints, Peanut Butter Patties, or Trefoils.

“Our annual Girl Scout Cookie pairing promo continues to be a huge success every year. The pairing brings people together over two things everyone loves – cookies and beer!” says Mark Edelson, Founder and VP of Beer at Iron Hill. “Each year, we put extensive thought into perfectly pairing each cookie with one of our craft beers, and we cannot wait to show guests what we’ve come up with this year.”

About Iron Hill Brewery

Founded in Newark, DE in 1996 by Kevin Finn, Mark Edelson and Kevin Davies, Iron Hill is among the most enduringly successful restaurants and craft brewery concepts in the United States with 19 locations in DE, NJ, PA, SC, and GA, and over 25 years of award-winning recognition at national and international beer competitions. Each Iron Hill Brewery and Restaurant boasts its own kitchen and brewery, allowing the creativity to pair the freshest ingredients with the highest quality grains and hops mere steps away from the table. In 2020, the group opened its first large, full-scale production brewery in Exton, PA, to prepare the same delicious craft signature beer and seasonal favorites to larger consumer audiences through specific retail and distribution channels in PA, NJ, and DE. Iron Hill unveiled Iron Hill Brewery TapHouse, an elevated fast-casual concept offering innovative food, award-winning beer, and crafted vibes at the Exton brewery. The Iron Hill team incorporates great food, beer, and unsurpassed friendly hospitality in everything they do for all age groups – helping change overall perceptions about brewpubs one meal, one pint, and one community at a time.

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Filed Under: Beer Tagged With: Iron Hill, Iron Hill Brewery

pFriem Family Brewers Unveils 2025 Beer Calendar Featuring Pilsner 16oz Cans for On-Premise

February 5, 2025 by Spencer Mapes

HOOD RIVER, OR – pFriem Family Brewers is excited to announce their 2025 beer calendar. This year’s lineup showcases a diverse and carefully curated selection of beers including core offerings, seasonal specialties, limited editions, and notably, the introduction of their award-winning Pilsner in 16oz cans produced primarily for the on-premise.

Core and Year-Round Staples

“Our 2025 portfolio leans into our quality, consistency, and innovation,” said Josh Pfriem, Brewmaster and Co-Founder. “We are stoked to see how much the beer drinker is enjoying our core offerings. These beers are constantly evolving as our process gets better year over year, we introduce new and exciting ingredients into the mix, and as always we let our ever-evolving palate lead the charge! With the rise of music venues, sporting events, and festivals asking for larger format craft beer, this seems like the perfect year to put pFriem Pilsner in 16oz cans; and let’s be honest who doesn’t want their pFriem Pilsner to have a little extra beer in the can during these moments?”

pFriem takes a classical approach to brewing Pilsner, combined with modern craft beer techniques. Imported German malt, and domestically produced German-inspired pilsner malt make a bright and beautiful base for this beer. German-grown hops provide lovely, flowery, grassy, aromatics, and an assertive bitterness. The clean malt flavors, combined with smooth round lager notes are created by cool fermentation and long cold storage. The result is a bright and beautiful beer that expresses floral aromatics, tantalizing malt flavors, and a snappy finish.

“pFriem Pilsner continues to be our most beloved beer and is the foundation of everything we do at pFriem. It’s been incredible to see beer drinkers across the West Coast embrace craft Pilsners and give them the recognition they rightfully deserve. Our fans have been asking us for more Pilsner, and they’ve been asking for it in new formats and at new occasions, such as larger-scale stadiums, music venues, and festivals. To accommodate that, we’re stoked to introduce our new 16oz Pilsner singe-serve can in March 2025.” explains Josh Pfriem.

Pilsner is pFriem’s most-awarded beer and has garnered international acclaim over the years, recently securing the prestigious Gold at the 2024 World Beer Cup® for German-style Pilsener underscoring its global appeal and exceptional quality.

Rotating Seasonal and Limited Releases

In 2025, pFriem will offer a rotating selection of seasonal & limited Classic styles in 16oz cans, ensuring a fresh and diverse range of IPAs, Pales, and Lagers throughout the year. This continues to be their playground to explore new hops, advanced hop products, new takes on historic styles, and more. They have a few exciting new additions to our seasonal lineup this year including, Earth Day IPA, Mexican Dark Lager, Cosmic Guava IPA, and XPA. Additionally, bi-monthly, beer enthusiasts can anticipate new and unique styles in their Select 375ml bottles, perfect for those seeking a distinctive and premium beer experience.

The Barrel Aged series remains a cornerstone of pFriem’s limited releases, showcasing the depth and complexity of flavors that can be achieved through careful aging in both distillers and wine barrels. As one of the largest barrel-aging programs in the Pacific Northwest, pFriem continues to push boundaries with its Lambic-inspired beers, showcasing traditional spontaneous fermentation techniques and highlighting Northwest-grown fruit. Additionally, the barrel program features distillers’ barrel-aged releases, offering a platform for innovation with a diverse range of ingredients. Many of these offerings, along with exclusive small-batch releases, are available through pFriem’s Beer Club – the pFriemsters Union Local 541.

Availability

The 2025 pFriem beer portfolio will be available across Oregon, Washington, and Idaho with select distribution in Southern California. For more information, please visit pFriem Family Brewers’ website.

About pFriem Family Brewers

pFriem Family Brewers (pronounced “freem”) is a Northwest and European-inspired brewery and tasting room in Hood River, OR. Founded in 2012, pFriem has experienced incredible growth in the past decade and has earned prestigious awards, including being named GABF® 2018 Mid-Size Brewing Company of the Year, Three-Time Brewery of the Year by the Beer Connoisseur, and numerous medals in national and international brewing competitions. Best known for artisanal beers influenced by the great brewers of Europe while staying true to homegrown roots in the Pacific Northwest, pFriem craft beers are unmistakably unique in both flavor and balance.

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Filed Under: Beer Tagged With: pFriem, pFriem Family Brewers

Sweetwater Brewing Launches Dive Beer: A Perfect No Frills, Satisfying, Crisp Lager

February 4, 2025 by Spencer Mapes

ATLANTA, GA – SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY) proudly introduces Dive Beer—a crisp, no-frills lager that channels the laid-back spirit of dive bars everywhere. Dive Beer offers a fresh take on what it means to enjoy a simple, satisfying brew. Crafted for beer enthusiasts who value simplicity and affordability, Dive Beer sets a new standard for the sub-premium beer market. At 4.0% ABV, it’s the ideal lager to dive into long nights and shared moments, offering a clean, crisp flavor that is both refreshing and well-balanced.

Key Features of SweetWater’s Dive Beer:

  • Clean, crisp flavor using Crystal and Hallertau hops alongside Pilsner grains
  • 4.0% ABV, perfect for long nights and shared moments
  • Affordable price point, making premium taste accessible to everyone

“The new Dive Beer is our tribute to the simple, chill times we all love—whether you’re at your favorite dive bar solo or with friends, relaxing at home after…”
Dive Beer has already made its mark in blind taste tests, outpacing top competitors in drinkability, refreshment, and overall preference. Its affordable price point ensures that premium taste is within reach for everyone, from craft beer enthusiasts to casual drinkers alike.

Prinz Pinakatt, Chief Growth Officer, Tilray Beverages, says, “The new Dive Beer is our tribute to the simple, chill times we all love—whether you’re at your favorite dive bar solo or with friends, relaxing at home after a long day, or watching a game. It’s the perfect refresher providing versatile options to suit every occasion and beer lover.”

In celebration of its launch, Dive Beer will be featured at the annual SweetWater Anniversary party, scheduled for February 22nd. Attendees will have the opportunity to sample the new brew. Dive Beer is now available for purchase in six-packs of 16oz cans and 12-packs of 12oz cans throughout the Southeast United States. For further information on where to find Dive Beer, please visit SweetWater’s Beer Finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers are available coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. SweetWater focuses its community support for organizations fighting for clean water and habitat conservation. For further information about SweetWater Brewing Company, please follow @SweetWaterBrew.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer Tagged With: Dive Beer, SweetWater, SweetWater Brewing

Firestone Walker Launches “Mind Haze Rage” Featuring Three New Lemonade-Infused Beers

February 3, 2025 by Spencer Mapes

Paso Robles, CA – The next generation of Firestone Walker’s Mind Haze has landed with the launch of Mind Haze Rage—a trio of lemonade-infused turbo radler beers that will set minds wandering into waves of juicy goodness. Mind Haze Rage blends fresh lemonade with beer into three refreshingly sweet and juicy turbo radlers that clock in at 8% ABV: Original Lemonade, Watermelon Lemonade and Grapefruit Lemonade.
Mind Haze Rage is hitting stores in a new “Rad Pack” variety 12-pack featuring the three lemonade flavors. Mind Haze Lemonade Rage will also land in the single 19.2-ounce can format this spring.

Mind Haze Rage is brewed to reach flavor-seeking drinkers across the adult beverage categories and bring them into beer. A recent BA Harris Poll showed that 60% of 21-34 year old non-craft drinkers list “I don’t like the flavor” as a reason they don’t drink more craft beer.* Firestone Walker is committed to changing that. Instead of developing an RTD or FMB, the brewery challenged itself to meet the needs of these drinkers through beer.

“Mind Haze Rage is an evolution of an age-old style, the radler. Part beer. Part lemonade. But this time cranked up to 8%,” said Brewmaster Matt Brynildson. “As brewers, we’re curious tinkerers, committed to exploring where beer can go next. Mind Haze Rage is our latest result of this pursuit and we’re thrilled to share it with the world.”

Firestone Walker will support the launch of Mind Haze Rage with a wild and irreverent campaign inspired by ads of the early 90s, complete with vibrant neon colors. This latest ad can be seen on Firestone Walker’s website. The campaign, which launches today, will also feature support across TV, out-of-home, digital and trade tools, as well as experiential efforts that will drive sampling.

“Mind Haze Rage is a powerful extension for the Mind Haze brand family, bringing drinkers seeking flavor into the beer aisle with a proven premium brand,” said CMO Dustin Hinz. “This is definitely not your grandma’s hard lemonade. Mind Haze Rage is intentionally disruptive, fun and crafted to stand out.”

Firestone Walker’s Mind Haze trip began with the launch of Mind Haze Hazy IPA back in 2019, expanding in 2024 with Mind Haze Brain Melter and Mind Haze Cosmic Crusher. The brand has been on an upswing since launching the two variants last year, with sales up 8.6% in 2024. Now, with Mind Haze Rage, the Mind Haze universe is expanding beyond style and into a state of mind.

“Providing flavor seekers with high ABV isn’t a new idea for beer–but packaging it into an 8% radler is,” said Tony Amaral, Chief Sales Officer. “The response from our retail and wholesale partners has been energizing. There’s real enthusiasm for the brand, and in typical Firestone form, the juice speaks for itself.”

Mind Haze Rage is proudly brewed in Paso Robles, California at Firestone Walker’s legendary brewery, where sustainability is at their core. Located on site is a 10-acre solar array, water treatment facility, and CO2 recapture system, amongst other endeavors.

About Firestone Walker Brewing Company

Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone, and decorated Brewmaster Matt Brynildson, Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio of award-winning beers, including 805, California’s #1 craft beer brand established in 2012; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation’s fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine. More at 805beer.com and FirestoneWalker.com

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Filed Under: Beer Tagged With: Firestone Walker, Mind Haze

Paradox Brewery Partners with Stewart’s Shops to Revive Mountain Brew

January 31, 2025 by Spencer Mapes

North Hudson, NY – Paradox Brewery is proud to announce an exciting collaboration with Stewart’s Industries to bring back a beloved classic: Mountain Brew. This revitalized favorite, crafted with a bold new recipe by Paradox’s expert brewers, is already winning hearts and taste buds, earning glowing reviews from early samplers.

The all-new Mountain Brew combines nostalgia with innovation, delivering a fresh, modern twist on the iconic beer while honoring its approachable, high-quality legacy. With Paradox Brewery’s expertise and unwavering commitment to craft excellence, the new Mountain Brew is set to exceed expectations.

“We are beyond thrilled to partner with Stewart’s Industries on this project,” said Emily Close, Marketing Manager at Paradox Brewery. “Mountain Brew has a deep connection to the community, and reimagining it has been a true labor of love. The feedback so far has been phenomenal, and we can’t wait to share this exceptional beer with everyone.”
A Partnership Built on Heritage and Innovation
This collaboration celebrates the union of two iconic New York brands, both deeply rooted in quality and community. To mark this milestone, Paradox Brewery hosted a special unveiling event where the first batch of the new Mountain Brew was canned and celebrated in style.

“This partnership is about more than just beer,” said Bill Majewski, Director of Marketing at Stewart’s Industries. “It’s about celebrating the spirit of our communities, our shared heritage, and our passion for innovation. The new Mountain Brew embodies all of that and more.”

About Stewart’s Industries
Stewart’s Industries has been a cornerstone of the New York region for decades, renowned for its unwavering dedication to quality and its role in shaping local traditions. This partnership with Paradox Brewery represents an exciting new chapter in Stewart’s mission to connect communities through beloved, high-quality products.

About Paradox Brewery
Nestled in the heart of the Adirondacks, Paradox Brewery is a craft brewing pioneer, dedicated to producing exceptional beers inspired by the beauty and spirit of its natural surroundings. With a commitment to innovation and community, Paradox continues to redefine what’s possible in craft brewing while staying true to its roots.

Available in Stores Early February 2025
The revamped Mountain Brew will be available exclusively at Stewart’s Shops across the region starting February 2025. With its smooth, full-bodied flavor and unbeatable value, it’s the perfect pick for craft beer lovers and casual drinkers alike.

Grab a can (or a few) at your nearest Stewart’s Shop and join the excitement. Don’t forget to share your first sip moments on social media with the hashtag #MountainBrew!

For media inquiries, event details, or additional information about the partnership, please contact:
Emily Close
Paradox Brewery | Director of Marketing
2781 US-9, North Hudson, NY 12855
(518) 351-5036

Stay connected with Stewarts Shops and Paradox Brewery on social media for updates on Mountain Brew and other exciting releases!

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Filed Under: Beer, Collaboration Beers Tagged With: Mountain Brew, Paradox Brewery, Stewart's Industries

MIGRATION BREWING FINDS GROWTH IN CO-PACKING & CONTRACT PRODUCTION

January 31, 2025 by Spencer Mapes

PORTLAND, OR – Migration Brewing is excited to announce a successful pivot to co-packing and contract brewing, a strategic move that has not only fostered growth for the company but has also created a collaborative environment among multiple breweries. This proven program has enabled participating breweries to capture increased economies of scale and efficiencies, allowing them to thrive in a challenging market.

As the craft beer industry navigates a period of market contraction, Migration Brewing recognizes the importance of adaptability and innovation. By offering co-packing and contract brewing services, Migration is providing a cost-effective solution for breweries looking to expand their brand presence without the overhead of additional production facilities.

“Our co-packing and contract brewing program has been a game-changer for us and our partners,” said McKean Banzer-Lausberg, CEO of Migration Brewing. “We’ve seen firsthand how collaboration can lead to shared success, and we’re proud to support our fellow breweries in growing their brands while maintaining quality and efficiency in our award-winning facilities.”

Migration Brewing is currently accepting inquiries for one more partner to join its growing portfolio. This opportunity is ideal for breweries seeking to leverage Migration’s state-of-the-art facilities and expertise in brewing to enhance their production capabilities. The craft beer landscape is evolving, and Migration Brewing is committed to leading the way by fostering partnerships that drive innovation and growth. By joining forces, breweries can navigate the complexities of the market together, ensuring that they remain competitive and relevant.

For more information about Migration Brewing’s co-packing and contract brewing services, or to inquire about partnership opportunities, please contact:

Ken Hartill
Director of Growth
ken@migrationbrewing.com

About Migration Brewing

Migration Brewing started in 2010 when four friends came together over a passion for craft beer and a dream of opening a brewpub. With a lot of bootstrapping and a little luck, they have since opened four pub locations within Portland. As the 2024 U.S. SBA Oregon Small Business of the Year, the Migration team takes great pride in producing world-class beers that embrace innovation while respecting classic styles.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer Tagged With: Migration Brewing

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