Archives for February 2022

ORANGE COUNTY, California – A new month means a new specialty small-batch release from Offshoot Beer Co., and February’s is a big, bold collaboration beer that you are going to want to get your paws on right…meow. Coat your whiskers with some fresh suds – Hoptical Density is an 8.6% ABV hazy double IPA brewed with Citra, Galaxy, Strata, and Cashmere hops, with a label that was inspired by friends of The Bruery and Offshoot who are also members of The Reserve Society®.

Grab your white coat and put on your safety glasses— we’re heading into the lab. Cheers to Stephanie and Michael H., Society members and winners of our 2021 Bruery Anniversary Party auction for a custom Offshoot label. They were so fun to work with— inspired by their cat, Linus, and their work as scientists, we created this hazy double IPA. Bursting with notes and aromas of tropical fruits and citrus, this juice bomb is science cat approved and ready for testing. Don’t wait on this one— Hoptical Density will only be around in limited quantities at The Bruery’s locations and online for a short time.

After winning the high bid to design a special Offshoot Beer Co. label, Stephanie and Michael began working with our marketing and design team. They both work in science fields, but originally met and bonded over their love of beer, and have an awesome cat Linus that is a big part of their lives (but is, unfortunately, not a scientist himself). We put those two ideas together, and worked with a local artist and friend of Offshoot to bring this science cat to life. The result is a truly original label that you definitely won’t find anywhere else. Hidden throughout are special nods to the couple, with their initials and the cat’s name featured. Grab a 4-pack to find all the hidden bits! The couple also came up with the incredible name. The term Optical Density refers to the absorption of light in a given material, and Offshoot added their fun ‘hop’ spin on it, which works perfectly for a super hazy beer and the couple who inspired it!

Stefan Weber, Production Manager for The Bruery and Offshoot Beer Co., also had a blast with this beer. “We finished up the brewing process a bit earlier than we had expected, and we thought ‘why not double dry-hop it! We also sourced a local Pilsner malt, which brought a ton of extra creamy character to the beer. The result is citrusy, fruity, and very smooth and bright in a way that doesn’t drink like it’s 8.6%.”

While touring around The Bruery and Offshoot’s facility, Michael noted “we are no strangers to needing to wear safety glasses around our jobs, and both Stephanie and I are both avid homebrewers so this opportunity to design our own label was really fun! We are grabbing a few cases of Hoptical Density to share with our friends (and Linus).”

Hoptical Density is now available in 16oz 4-packs at OffshootBeer.com as well as in limited distribution across Offshoot’s footprint.

Offshoot Beer Co. is proud to offer:

Same day Local Delivery across Orange County, Los Angeles County, and Washington D.C. for all orders placed before 12 PM on TheBruery.com.

Delivery across CA, DC, PA, VA, VT, ND, OH, and NH

Same-day pick-up for orders placed on TheBruery.com at their Fulfillment Center in Orange County and The Bruery Store in Washington D.C.

Availability at bottle shops and grocery stores in 29 states. Use TheBruery.com/find to find their beer on shelves and on tap across the country.

About The Bruery and Offshoot Beer Co.

The Bruery is an adventurous craft brewery located in Orange County, CA. With over a decade of experience, The Bruery team is known for innovative, taste-forward beers that push the boundaries of what beer can be. The Bruery also runs several beer clubs, including The Preservation Society®, The Reserve Society®, and The Hoarders Society®.

Offshoot Beer Co. is exactly that, an offshoot of The Bruery that focuses on hop-forward beers for fans craving fresh, fun styles that make it easy to Relax, with a fun California coastal flair. Their latest addition joins four other beers in national distribution, including Relax (It’s Just a Hazy IPA), Retreat (This is a Double Hazy IPA), Coast (An Anytime Hazy Pale Ale), and Escape (It’s Your Everyday West Coast IPA).

For More Information:
https://drive.google.com/drive/folders/1vALcNaMPpiGZMR7CCqoHGx8V0Fnyc2xm?usp=sharing

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PHILADELPHIA, Pennsylvania – Evil Genius Beer Company (1727 N. Front Street) is ready to cast its spell just in time for the World Premiere of Harry Potter: The Exhibition at the Franklin Institute. The Fishtown and Philadelphia-based brewing company, tasting room and beer garden celebrates the exhibition and the return of in-person events with a special new exclusive beer, cocktails, running club, drag brunch and block party. Raise a glass and cheers with a brand-new glitter beer “Spoiler Alert: It’s LeviOSa, not LevioSA!” flying in at 6% ABV. Evil Genius will debut two new specialty theme cocktails with Throwing Snowballs at Voldemort (butterbeer slushie with Stateside Vodka) and Defrosting Broomsticks (butterbeer-inspired martini). Charity fundraiser Hogwarts Running Club – Harry Potter 0.5K will take place on Saturday, March 12th where runners will don their house’s colors and race around the block on foot, broom or owl (as they prefer), and tickets include a swag bag and proceeds support Trans Lifeline. On Saturday, March 12th, Evil Genius summons up all the Muggles and Mudbloods for the Evil Genius Block Party: The Lab Turns 5 on Saturday, March 12th, from 12-6pm. Festivities kick-off this Friday, February 18th with the release of the new glitter beer, until it is sold out. Cocktails will run from February 18th to March 20th.

Calling all Muggles and Mudbloods, Evil Genius is paying homage to Harry Potter with a month-long celebration that includes everything from a butterbeer-inspired beer with magical sparkle, to butterbeer-inspired cocktails, to a series of events including a parody drag brunch and a block party that will close Front Street under the El. Details are found below:

Exclusive Beer Release: Spoiler Alert: It’s leviOsa, not levioSA! 6% Vanilla Caramel Blonde AleStarts February 18, 2022 Exclusive in The Lab by draft and growler Evil Genius pays homage to Hogsmeade’s famed “butterbeer” with this Vanilla Caramel Blonde ale. While it doesn’t contain any actual butter (thank goodness), it does boast sweetness from toasted and caramelized malts, along with natural caramel and vanilla flavors. It solemnly swears it’s up to no good. Well, some good- as a portion of the proceeds will go to benefit Trans Lifeline, an organization which provides emotional and financial support for Trans people. Specialty Cocktails: February 20 to March 20, 2022 Throwing Snowballs at Voldemort: Butterbeer Slushie made with Stateside Vodka Defrosting Broomsticks: Butterbeer-Inspired Martini   Charity Event:

Hogwarts Running Club – Harry Potter 0.5k Saturday March 12, 2022 at 12:30pm Tickets – $30 Don your house’s colors and race around the block on foot, by broom, or by owl with us on March 12th for our Harry Potter 0.5k! Yep, you read that right! A 0.5k, just once around the block. That’s 0.31 miles or if you need a bigger number to brag to your friends about it’s 19,685 inches, 50,000 centimeters, or 5e+8 micrometers (whatever the heck that means). Tickets are $30 and include a swag bag with a free pint and Evil Genius branded goodies like a water bottle, bottle opener, and more. A portion of the proceeds from this event will support Trans Lifeline, a peer support and crisis hotline serving transgender people offering phone support and microgrants. Note: there is no actual prize for winning so run, walk, or crawl at your own pace! Brooms and owls are, of course, optional.

Block Party Under the El: The Lab Turns 5! Saturday March 12, 2022 12:00pm to 6:00pmFree to Attend PAYG – Block Party Food Truck: Red Stone PizzaSave the date for the fifth anniversary of The Lab in Fishtown as Evil Genius goes back out on the street for the return of their famous block parties. Look for theme photo opps, food and drink, vendors and other magical surprises. Free to attend. Family and doggo friendly. Anyone under 21 or without identification, must be accompanied by their parent or guardian over 21.

Drag Brunch Parody:  Gryffindor In The Streets, Slytherin In The Sheets – Harry Potter Drag Brunch Sunday, March 20, 2022 12:00pm to 2:00pm Sunday, March 27th 12:00pm to 2:00pm  Is that a wand in your pocket or are you just happy to see me? Get ready to Dumble-adore Philly’s hottest Drag Queens at our Harry Potter Drag Brunch! Doors Open at 11:30 AM and the show starts at Noon. Please note: this event is indoors and proof of vaccination is required per Philadelphia City Guidelines.

ABOUT EVIL GENIUS BEER COMPANY Evil Genius Beer Company was started in 2011 by best friends Luke Bowen and Trevor Hayward. After 10 years, and a motto of “Very Silly Names for Very Serious Beers”, Evil Genius Beer Company now distributes to 7 states (PA, NJ, MD, DE, CT, MA, and RI) and pumps out a variety of core and seasonal beers to quench their ever thirsty customers.

For More Information:
http://evilgeniusbeer.com

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EXTON, Pennsylvania – Iron Hill Brewery (Iron Hill) announces the release of King’s Gold, an American Pilsner with a smooth malt flavor and robust hop taste now available in 12 oz. six-packs in retail locations throughout New Jersey, Pennsylvania, and Delaware. King’s Gold (5% ABV) was the 2021 Great American Beer Festival gold medal award-winning beer in the American Pilsner category.

“Winning the American Pilsner category, out of 130 entries, representing Iron Hill is a huge honor and a dream come true,” explains award-winning brewer Peter Corbett. Canning our most recent award-winning beer to share with a wider audience only makes it more special!”

King’s Gold can artwork features recognizable and regally inspired images, including a lion boasting a bejeweled crown with flowing golden mane representative of the golden American-style Pilsner, castle elements, flags along alongside crown jewels.

King’s Gold will also be available at all Iron Hill Brewery & Restaurant and TapHouse locations on draft and in cans starting February 4th. King’s Gold is a versatile beer that pairs well with hearty and bold flavors, refreshing the palate between bites.

About Iron Hill Brewery

Founded in Newark, DE in 1996 by Kevin Finn, Mark Edelson and Kevin Davies, Iron Hill is among the most enduringly successful restaurants and craft brewery concepts in the United States with 20 locations in DE, NJ, PA, SC and GA and 25-years of award-winning recognition at national and international beer competitions. Each Iron Hill Brewery and Restaurant boasts its own kitchen and brewery, allowing the creativity to pair the freshest ingredients with the highest quality grains and hops mere steps away from the table. In 2020, the group opened its first large, full-scale production brewery in Exton, PA, to prepare the same delicious craft signature beer and seasonal favorites to larger consumer audiences through specific retail and distribution channels in PA, NJ and DE. Iron Hill unveiled Iron Hill Brewery TapHouse, an elevated fast casual concept offering innovative food, award-winning beer, and crafted vibes at the Exton brewery. The Iron Hill team incorporates great food, beer and unsurpassed friendly hospitality in everything they do for all age groups – helping change overall perceptions about brewpubs one meal, one pint, and one community at a time.

For More Information

https://www.ironhillbrewery.com

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New York – TALEA Beer Co. and Levain Bakery collaborated to launch Dark Chocolate Cookie Stout — an unprecedented, indulgent stout inspired by Levain Bakery’s famously ooey-gooey Dark Chocolate Chocolate Chip cookies. How’s that for an unexpected pairing?

Brewed with fresh-out-of-the-oven cookies and rich dark cocoa from Levain, an ample dose of vanilla and milk sugar are added for a ridiculously rich and chocolatey stout that matches the decadence of Levain’s famous cookies. Talk about a Valentine’s Day treat.

Whole Foods Market played matchmaker in this limited edition collaboration, bringing together these two NYC brands who share similar founder stories.

As two female-founded companies, Levain Bakery and TALEA Beer Co. are crafting delicious treats to make life more delightful. Best friends Pam Weekes and Connie McDonald left their corporate jobs to launch Levain in 1995. Their cookies quickly became renowned across the city – beloved by locals and tourists alike. Similarly, Tara Hankinson and LeAnn Darland left corporate careers behind to bring their love of craft beer to the city of New York through totally different, easy-to-love beers. This cookie/beer collaboration was a match made in heaven!

Dark Chocolate Cookie Stout will be available in 4-packs for $18.99 in select Whole Foods stores across New York City, Long Island, and Westchester. This beer will also be available in 4-packs and on draft in the TALEA Beer taproom and brewery at 87 Richardson Street in Williamsburg starting February 7th.

For information please visit https://www.taleabeer.com/

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PORTLAND, Maine – With more than 150 breweries now licensed in Maine, it’s becoming increasingly important for each Maine brewery to differentiate their brand. So, why are 52 Maine brewers teaming up to release the same beer, with the same name, all across the state and beyond?

“This beer is a celebration of the collaborative spirit that has kept Maine brewers strong throughout the pandemic,” said Sean Sullivan, executive director of the Maine Brewers’ Guild. “So many people have discovered craft beer in the past five years, and what they love about it is the way we all work together. When we all brew the same recipe, it keeps that spirit alive and supports our industry.”

Now in its second year, the Collaboration IPA also helps support the Maine Brewers’ Guild, the nonprofit that serves the craft beer industry in Maine. In 2020, 44 breweries participated, raising $27,000 to directly support the Guild. This year, the Collaboration brew is expected to raise nearly $34,000.

“We chose to brew the beer to support the Maine Brewers Guild and the entire Maine brewing community,” said Jamie Blood, founder of Corner Point Brewing in Kittery. “Without all the guidance, support, and insight from the other brewers; as well as the support of the best guild around, I wouldn’t be able to do what I love for a living!”

The industry’s collaborative spirit spreads beyond taprooms and to the entire supply chain, with hop growers and maltsters donating ingredients to make Collaboration IPA v2 a reality. Crosby Hop Farms of Oregon and Yakima Chief Hops of Washington, along with two Maine-based maltsters – Blue Ox Malthouse in Lisbon, and Maine Malt House in Mapleton donated the hops and malt needed to brew the IPA. A New Hampshire based label company; Amherst Label stepped in to help brewers reduce costs for printing their labels.

“We love doing the MBG Collab for a couple reasons,” said Gale White, founder of Lubec Brewing. “While we brew a lot of different styles of beer, the MBG Collab is way outside our comfort zone in terms of hops variety and quantity. Our regular customers love being introduced to the “radical” beer styles of southern Maine and our visiting customers find comfort in a really hoppy IPA.”

And while the recipe is the same, each Collaboration IPA v2 will have its own unique taste, as many brewers add their own twist to the recipe. For example, Foundation Brewing Co. used the basic recipe but fermented the beer using lager yeast. Woodland Farms Brewery is brewing a non-alcoholic version. Bateau Brewing in Gardiner split the batch, fermenting one with a traditional IPA yeast, and the other with a yeast that produces lactic acid to make a sour IPA.

The Maine Brewers’ Guild Collaboration IPA v2 will be available on draft, in cans, and bottles from over 50 breweries throughout February and March. Maine Beer lovers can drink easy knowing that proceeds will directly support the Maine Brewers’ Guild and craft beer community.

About Maine Brewers’ Guild

Maine Brewers’ Guild is a nonprofit organization dedicated to promoting and protecting the craft beer industry in Maine. Since 1986, Maine has been at the forefront of the craft beer movement. As of August 2018, Maine is home to over 150 breweries and is consistently recognized as one of the best destinations in the USA for beer tourists.

For More Information:

www.mainebrewersguild.org

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PORTLAND, Oregon – Cascade Brewing has announced two releases coming out today: Rose City Sour and Pear 2021.

Celebrating Portland’s reputation as the City of Roses, we present Rose City Sour, a blend of wheat and blond ales aged in oak barrels and foudres for up to 14 months with rose petals, rose hips and hibiscus flowers. Rose City Sour captures the delicate floral aromas of fresh roses matched with notes of dried cranberries, pomegranates, and hint of white pepper. Rose City Sour is 5.7% ABV and will be available in draft kegs and 12 oz cans.

The 2021 vintage of Pear features our sour blond ale aged in oak barrels for up to one year followed by a secondary fermentation with Northwest-grown pears. With the help of a white wine yeast strain, Pear 2021 showcases delicate aromas of pear, apple cider, and honeydew with a crisp white foam and a tart, refreshing finish. Pear 2021 is 6.5% ABV and will be available in draft kegs and 250 ml cans.

Both Rose City Sour and Pear 2021 will be available locally at the Cascade Brewing Barrel House at 939 SE Belmont Street and online at CascadeBrewing.shop for local pickup and Oregon shipping. It will be made available through the brewery’s distribution network beginning February 7th.

For More Information:
https://www.cascadebrewing.shop/

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LAKEWOOD, New York – Southern Tier Brewing Company® is doubling down on high-octane IPAs. After years of cult-fandom for iconic craft beer 2XIPA®, the brewery’s latest innovation is all-in on “2X,” unleashing a new platform called The 2X Factor. Combining Southern Tier’s relentless pursuit for over-the-top flavor with its passionate approach to craft beverage, The 2X Factor will be launched with three new Double IPAs, all with bold, new artwork under The 2X Factor banner including a reenergized look for 2XIPA. To celebrate the launch, Southern Tier will kick-off a campaign encouraging fans to “Find Your 2X Factor.”  The campaign will connect with fans on social media, commemorate The 2X Factor banner illustrated on packaging with a custom-made felt banner created by fellow Western New York manufacturer Oxford Pennant, and partner with influencers who themselves have the 2X Factor.

Innovation is led by the remarkable 2XHAZE™, an 8.2% ABV Hazy Juicy Double IPA that embodies the 2X factor spirit that Southern Tier brews with each day at its expansive craft beverage site in the heart of the beautiful Chautauqua Lake region of New York. 2XHAZE gets its delicious, juicy, tropical flavor from a rigorous approach to brewing the ever-popular IPA style by utilizing three-times the hops, dry-hopped over an extended schedule versus a standard IPA.

Joining 2XHAZE in The 2X Factor Series are 2XCITRUS, an orange and grapefruit fruited Double IPA and 2XPERIMENTAL, a dank and fresh west-coast style IPA that features experimental hops from Hop Breeding Company hand-picked by Southern Tier’s VP of Operations Matt Dunn at the most recent hop harvest in the Pacific Northwest. All three beers join 2XIPA to create a first-of-its-kind Double IPA variety pack with four different 8.2% ABV IPAs, three of each, available all in one pack called The 2X Factor Double IPA Mixed Pack. The 2X Factor Series is sure to appeal to beer drinkers overwhelming interest in the range and depth of flavor that the IPA style has to offer from hazy, juicy, fruity, floral, dank and beyond.

“Our goal has been the same since we built our first production facility and taproom in 2002 – we want to bring big flavor and unique styles to anyone looking for a great beverage,” said Founder Phin DeMink. “Our door is always open, and we want folks to know, if you’re up for something really, really special whether it’s an extreme Double IPA, a unique Pumpkin beer or even Smoked Bourbon or Cinnamon Candy Apple Whiskey, we are going to put in the extra work and sweat in R&D and operations to make those available. That’s what drives us and that’s the 2X factor.”

The 2X Factor Series including the all-new 2XHAZE and The 2X Factor Mixed Pack are now available in cans and on draft at select outlets where craft beer is sold and poured throughout the east-coast including Southern Tier Taprooms in Lakewood, NY, Buffalo, NY, Pittsburgh, PA, Cleveland, OH and Charlotte, NC. For more information on The 2X Factor and to locate a shop near you, visit STBCbeer.com. Follow Southern Tier for the latest news, alerts, and experiences on social media @STBCbeer.

About Southern Tier Brewing Company

After several years of professional brewery experience in Chicago, founders Phineas and Sara DeMink had a vision of bringing craft beers to a region rich in brewing heritage, but devoid of production breweries. Southern Tier Brewing Company® opened in 2002 in the lakeside town of Lakewood, New York, and has become a top craft beverage company in the United States. Known for its big flavor and high quality, Southern Tier is the maker of America’s most beloved Pumpkin beer, Pumking®, and Overpack’d®, one of the most popular craft beer variety packs in the United States. Across the street from Southern Tier’s brewery is Southern Tier Distilling Company where it produces ready-to-drink Canned Cocktails and high-proof Spirits including Bourbon, Whiskey, Vodka and Gin. In 2014, Southern Tier joined the Artisanal Brewing Company family, which has since added Victory Brewing Company (Downingtown, PA), Sixpoint Brewery (Brooklyn, NY) and Bold Rock Hard Cider (Nellysford, VA) to its portfolio. Southern Tier taproom locations provide a one-of-kind craft beer experience and are located in Lakewood as well as in Buffalo, NY, Pittsburgh, PA Cleveland, OH and Charlotte, NC.

For More Information:
https://stbcbeer.com/

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PORTLAND, Oregon – Portland’s Ecliptic Brewing – founded by beer icon, John Harris – is opening a new market in Q1 of2022. Ecliptic has partnered with Hayden Beverage to launch their Idaho territory in mid-February of this year.

John Harris, Ecliptic’s Owner and Brewmaster, has wanted to open the Idaho market for a few years now. He says, “We’ve had our eye on Idaho for a while, but we didn’t have the production capacity to support it. Our brewery had nearly been at max capacity, and we needed more beer.”

When Ecliptic Brewing opened their second brewery and taproom in Southeast Portland last November (Ecliptic Brewing Moon Room), the opportunity for new markets arose. Continues Harris, “Idaho was a natural next step for us. We’re really excited to be partnering with Hayden Beverage to bring our beer to our neighbors next door!”

Hayden Beverage is Idaho’s largest statewide distributor of beer, wine, and premium non-alcoholic beverages. Says Erin Grey Kemplin, Ecliptic’s Sales Manager, ““It was really important for us to find the right distributor partner in Southern Idaho. We were very thorough in oursearch and we found that with Hayden.” Hayden Beverage is an independent, family-owned and operated business which has been around since the 1930’s. It now employs more than 600 employees between their Idaho and Montana footprint, showing major growth – and an opportunity to provide great service – in their 50+ years of business. Hayden will support Ecliptic with market events and tasting opportunities, as well as social media posts.

Ecliptic Brewing will launch the Idaho market with a variety of beers. Highlights include the company’s flagship beer – Ecliptic Starburst IPA – and Phaser Hazy IPA, as well as with their Seasonal Series, beginning with SunRay Juicy IPA. Additionally, some beers from their Cosmic Collaborations Series will make it for the launch including Ecliptic + Wayfinder Cold IPA and Ecliptic + Reuben’s Brews CRI-STAR IPA. Check local retailers for beer availability throughout the state.

Ecliptic Brewing has planned an Idaho market launch visit for the week of February 14th.

About Ecliptic Brewing

Ecliptic Brewing is a venturefrom John Harris, an Oregon beer icon whose background is steeped in thestate’s rich craft brewing history. The name Ecliptic unites Harris’ twopassions: brewing and astronomy. Ecliptic Brewing’s Mothership location openedin October of 2013 in North Portland and its second location – the Moon Room–opened in November of 2021 in Southeast Portland.

Ecliptic celebrates the Earth’syearly journey around the sun through both its beer and restaurant menus.Harris’ signature beers include Ecliptic Starburst IPA, Phaser Hazy IPA, CarinaPeach Sour Ale, Capella Porter and Pyxis Pilsner.

Eclipticbeers are available at the mothership brewery (825 North Cook St), the MoonRoom (930 SE Oak St), in grocery stores, bottle shops, and on-tap throughoutthe area. They are distributed by: Maletis Beverage (Portland, Salem, VancouverWA), Bigfoot Beverage (Eugene, Bend, Coast), Fort George Distributing (NorthernOregon Coast, Southern Washington Coast), Hodgen Distributing (Eastern Oregon),Summit Distribution (Southern Oregon), NW Beverages (Seattle, Tacoma), Odom(Eastern Washington, Northern ID), Dickerson Distributing (Bellingham), HaydenBeverage (Idaho), Crooked Stave Artisans (Colorado), Freedom Distributors(North Carolina), Beer Thirst (Canada) and Tread Water (Japan).

About Hayden Distributing

Idaho’s largest and most professional distributor of beer, wine, andpremium non-alcoholic beverages. Family owned and operated since the 1930s.

For More Information:
https://eclipticbrewing.com

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