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Archives for January 2024

Breweries Invited to Participate in 8th Annual New York State Craft Beer Competition

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New York State – The New York State Brewers Association (NYSBA) is now accepting submissions for its eighth annual New York State Craft Beer Competition, presented by Ultimate Brew Service. Open to all 500+ licensed breweries in New York State, NYSBA is expecting to receive over 1,200 beer submissions, making it the largest state-level craft beer competition in the country. Demonstrating how New York’s craft beer scene continues to grow and evolve, the 2024 competition will feature two new craft beer categories: Cream Ale and Dark Lagers.

“We’ve adjusted several categories to judge the fantastic beers you are brewing in the fairest way possible,” said Hutch Kugeman, Vice President, New York State Brewers Association. “This year we’ve got a brand-new category for Cream Ale, a style with deep roots in New York State’s brewing history. The gold medal-winning entry for Cream Ale will receive entry into the Great American Beer Festival, sponsored by the NYSBA!”

Cream ales, a proud product of the state, incorporate flaked corn in their brewing process, harnessing the abundance of corn grown in New York. The style emerged in the 1840s but has gained popularity over recent years, with craft breweries putting their own spin on it.

The cost of entry is $55 for NYSBA members and $75 for non-members. Each NYSBA member receives one free beer entry with their membership and there is no limit to the number of beers a brewery can submit. Beers must be entered online no later than Feb. 16, 2024, and arrive at the warehouse no later than Feb. 23, 2024.

“The New York State Craft Brewers Competition is our way of giving all of the 500+ breweries in our state an opportunity to show off the world class beer they’re brewing these days,” said Paul Leone, Executive Director, New York State Brewers Association. “Our industry continues to be strong, and we not only want New Yorkers to know about these award-winning beers, but we also want the world to know.”

The New York State Craft Beer Competition judging will take place on March 2-3, 2024, in Rochester, N.Y. The competition is produced in partnership with Raise a Glass Foundation, an organization with expertise in coordinating beverage competitions of the highest caliber. Raise a Glass Foundation donates proceeds to charities like InterVol, a nonprofit dedicated to connecting the world’s neediest to materials, people, and opportunities.

All entries will be blind judged by a panel based on pre-established criteria and using a custom scoring sheet developed by NYSBA. The top three finishers in each of 31 beer style categories will receive gold, silver, and bronze medals. The overall winner will receive the Governor’s Craft Beer Cup as the best beer in New York State. There will also be an award for New York State Brewery of the Year, which will be determined by a point system in relation to the number of medals won.

The New York State Craft Beer Competition Celebration and Awards Ceremony will take place as the closing event of the New York State Brewers Conference on Fri., Mar. 22, 2024, at 6:30PM. The industry-member exclusive event is closed to the public, but enthusiasts are invited to tune in to the Awards Ceremony via the New York State Craft Beer YouTube Channel. Various breweries throughout the state will host watch parties. Subscribe to the Official Newsletter of New York State Craft Beer for updates.

Beers may be submitted for the following 31 beer style categories:

· Light Lagers – Traditional

· Light Lagers – Modern and Contemporary

· Amber Lagers

· Dark Lagers (NEW!)

· Wheat Beers (American, Wit, Hefe)

· Golden and Blonde Ales

· Cream Ales (NEW!)

· Amber and Red Ales

· Pale Ales

· Hazy Pale Ales

· American IPA

· Hazy IPA

· Experimental IPA

· American DIPA

· Hazy DIPA

· Barrel Aged (Sour)

· Barrel Aged (Non-Sour)

· Belgian Farmhouse

· Belgian Other

· Experimental

· Fruit and Vegetable Beers (Non-Sour)

· Fruit and Vegetable Beers (Sour)

· Specialty Beer: Stouts and Porters

· Specialty Beer: Light and Amber Ales, Lagers

· Brown Ales

· Porters (Non-Imperial)

· Stouts (Non-Imperial)

· Imperial Stouts and Porters

· Strong Ales

· Kettle and Simple Sours

· Wild and Sour Ales

In 2023, the New York State Craft Beer Competition received 1,350 entries – the largest number of entries in the competition’s history – from 189 breweries across New York State. 90 medals were awarded in 29 categories and the 2023 Governor’s Craft Beer Cup was awarded to Genesee Brewing Company in Rochester, N.Y. for their Genesee Brew House Helles in the light lagers, traditional category. Stats and winners from previous competitions can be found at https://www.nyscbc.com/competition using the dropdown menu.

For additional information about the competition, visit: https://www.nyscbc.com/competition

About New York State Brewers Association

Founded in 2003, the New York State Brewers Association (NYSBA) promotes, protects and educates about the culture and business of New York State breweries. Their goal is to defend the vital interests of the New York State brewing industry while encouraging the consumption of fresh, local beer across the Empire State. With over 500 breweries, it’s easy to Think NY, Drink NY. More information is available at thinkNYdrinkNY.com and newyorkcraftbeer.com.

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Batson River Brewing Begins Distribution of Acadian Skies Dark Lager in Maine

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WELLS, Maine— Batson River Brewing & Distilling, an independent Maine craft brewery, announced the distribution of its Acadian Skies dark lager throughout southern Maine. The German-style Schwarzbier showcases the trademark dark hue from a carefully crafted malt bill that lends notes of coffee with a teasing of chocolate. Thanks to the traditional lager yeast, everything culminates in a clean, crisp finish, ensuring a remarkably easy drinking dark lager.

Sale Manager Justin Sharkey sees this as a big step forward for the Maine brewery: “We’ve always viewed Acadian Skies as a core beer for us and Dark Lagers are simply exploding right now. But we’ve held an affinity for the style for years, quietly working to refine this beer to the best version of itself. It’s the culmination of a lot of hard work and market demand saying- It’s time! And the support we’ve received from our retail partners has been beyond our expectations, which speaks volumes about the passion customers have for the style.”

Acadian Skies 4-packs and draft are distributed throughout southern Maine by Nappi Distributors in Gotham, ME.

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Boulevard Expands Its Quirk Brand Into a New Beverage Category

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KANSAS CITY, Missouri— Boulevard Brewing Company is building upon the success of its popular hard seltzer brand, Quirk, by expanding into a new beverage category with the launch of Quirktails. The brand-new craft malt beverages have a higher ABV of 5.9% and lower carbonation than a traditional Quirk seltzer. Packaged in six-packs of clear glass 12-oz. bottles, Quirktails offer cocktail-inspired flavors crafted with real fruit juice and clean ingredients. Boulevard is inviting fans to skip the shaker and discover the flavor of Quirktails.

“We are thrilled to bring Quirk’s personality and award-winning quality to this new innovation,” said Ali Bush, vice president of marketing at Boulevard. “Quirktails will be available in three delicious cocktail-inspired flavors that our loyal fans can enjoy right out of the bottle.”

Quirktails offer three flavors:

Raspberry Lemon Drop – Pours with a metropolitan elegance – a luxurious libation, equal parts tart and sweet, bursting with ripe raspberry and zippy lemon juices.
Mango Mandarin Marg – A margarita mixed for merriment – a fresh fusion of tangy lime, bright orange and sweet mango juices, finished with a satisfying sprinkle of salt.
Pineapple Breeze – Pineapple Breeze is a concoction crafted for infinite chill – an equatorial ensemble of tropical juices and notes of pineapple, orange and subtle coconut.
Quirk Hard Seltzer has quickly become the top-selling seltzer in the Kansas City market and nearly one-third of the brewery’s overall sales. Quirktails will hit shelves across the Midwest, and in other select markets throughout Boulevard’s distribution footprint, beginning in late January. To learn more about these exciting new offerings and where to find them, visit boulevard.com.

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries.

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Dust Bowl Brewing Co. Launches Dust Bowl Lager

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TURLOCK, California – Dust Bowl Brewing Company, renowned for its innovation and commitment to crafting exceptional beers, proudly launches its latest addition to the year-round portfolio – Dust Bowl Lager. This traditional lager is set to become a staple among the craft beer community, offering a crisp and refreshing experience for beer enthusiasts.

Brewed with precision and passion, Dust Bowl Lager embodies the essence of a traditional lager while embracing the craft brewery’s dedication to quality and flavor. The beer’s exceptional balance and clean finish make it the perfect choice for those seeking a classic, easy-drinking option. Dust Bowl Lager offers an approachable 4.5% Alcohol by Volume (ABV) and a mild bitterness level of only 12 International Bitterness Units (IBUs).

“With Dust Bowl Lager we wanted an addition to the lager line up that set itself apart in color and flavor from our other brands,” explains Don Oliver, longtime Brewmaster. “It has a subtle sweetness and crisp finish. It’s an all-occasions beer that goes well with any setting or season. Like the can says, it’s reliable.”

“Dust Bowl Lager is a testament to our dedication to brewing excellence and our commitment to providing a diverse range of options for our customers,” says Brett Tate, Founder of Dust Bowl Brewing Company. “We believe this traditional lager will resonate with those who appreciate the simplicity and timelessness of a well-crafted beer.”

The can design pays homage to the classic American spirit, evoking an ageless retro vibe that echoes the heart of craft beer tradition. The Dust Bowl Lager can features an eye-catching matte gold finish, providing a nod to the golden age of brewing, coupled with classic red, white and blue text and graphics.

Dust Bowl Lager comes in 12oz / 6 pack cans and draft. Beer fans can find it at any Dust Bowl Brewing Company California taproom, with locations in Turlock, Elk Grove, Monterey, and Livermore. Additionally, it can be found at Dust Bowl retailers.

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Best Day Brewing Announces New Executive Leadership

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SAUSALITO, California— Best Day Brewing proudly announces strategic appointments to its executive leadership team that will continue to build on its strong momentum and underscore the brand’s commitment to national expansion of its premium non-alcoholic beer business.

Jane Armstrong Hockman is Best Day Brewing’s Chief Operating Officer, while Todd Karnig steps into the role of Chief Sales Officer. Both Armstrong Hockman and Karnig bring a proven track record of growth in the beverage industry.

“Focusing on national expansion and integration across our business will allow Best Day Brewing to do what it does best: provide a premium non-alcoholic beer to this sector’s rapidly expanding consumer base,” said Tate Huffard, CEO and Founder of Best Day Brewing. “Our brand momentum strengthened significantly in 2023, and we look forward to deepening our strategy and potential in 2024 and beyond.”

“Tapping into decades of industry expertise, both Jane and Todd have led rapid revenue growth, driving value, and orchestrated transformative market change. Under their leadership, we anticipate a profound impact on our commitment to long-term growth and profitability,” said Huffard.

Aligning with Best Day Brewing’s next chapter of growth, Armstrong Hockman will lead and scale the company’s growth and national business operations including finance, operations, and commercial and business development.Armstrong Hockman comes from a 17-year tenure at Molson Coors where she led an emerging business unit, managed core and emerging product strategies, and launched new brands in the Molson Coors’ family.

Karnig will lead Best Day Brewing’s sales teamto guide them through a robust national expansion strategy.Karnig joins Best Day Brewing from JuneShine, where he served as Chief Commercial Officer. Before that, he served as Vice President of Sales at Stone Brewing, Co.

In 2023, Best Day Brewing finished as the #4 craft non-alcoholic brand despite only launching in 20222. The brand continues to expand its retail presence with several national banners inAlabama, Alaska, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Illinois, Iowa, Kentucky, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wisconsin.

Best Day Brewing is available at select retailers including Whole Foods, BevMo, Target, Total Wine, and H.E.B.,and nationwide on bestdaybrewing.com and Amazon.

About Best Day Brewing

Born in Northern California, Best Day Brewing crafts great-tasting, non-alcoholic beers for those who do what they love and love what they do, always in pursuit of their best day yet. Inspired by the rugged eccentricities of its West Coast roots, the brand’s full-flavored range of craft brews are made to complement all of life’s adventures. For the fun-loving, thirsty souls fueled by passions from sunrise to sunset, who like to work hard and play hard without the limitations of a traditional brew. Because life is full of moments that deserve a great beer, but not the buzz. Best Day Brewing donates at least 1% of their annual sales to 1% For The Planet approved nonprofits.

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Lakewood Brewing Co. Taps the Next Generation With The University of Texas at Arlington

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DALLAS, Texas— Lakewood Brewing Co. is brewing up the next generation of beer talent through a collaboration with The University of Texas at Arlington, which is offering a new Brewing and Fermentation Science Certificate. Dylan Parks, Ph.D., biology assistant professor of instruction and former Lakewood Brewing lab technician, is head of the four-course certificate program that Lakewood is helping provide the hands-on experience for.

Designed to teach students from the ground up, Dr. Parks has developed a curriculum that will include The Science of Brewing, Fermentation Science, Brewing Lab and Sensory Evaluation, QA/QC, and Product Design. There will also be a requirement for a 16-hour internship at a local fermentation or brewing facility, for which Lakewood is one of the first to participate.

“Hands-on experience is critical to anyone that is going to go on and work in a production facility, whether it be a winery, brewery, cidery, or distillery,” said Wim Bens, founder and president of Lakewood Brewing. “It’s important to have an educated workforce, or to even power someone’s future hobby – that’s how I started, and I’m stoked to help others go that path.”

Bens is a graduate of Southern Methodist University, which he has also worked with following the launch this year of PONY PILS, a beer Lakewood made for Mustang fans. After it flew off shelves after launching this summer, SMU added it PONY PILS to its concession offerings at home football and basketball games. The beer also has an associated scholarship with $1 from every case sold going to the LBC Future Brewer STEM Scholarship, which has a goal to “Inspire the passions of the next generation of craft brewers.”

Lakewood is most notably known for its Temptress Imperial Milk Stout, the best-selling craft stout in Texas. Today, its beer portfolio includes year-round IPA’s, lagers, stouts, and popular seasonal offerings, all of which draw beer lovers to the Taproom at 2302 Executive Drive in Garland. Its beers are available on craft beer shelves Texas-wide and can be found using Lakewood’s online Beer Finder.

About Lakewood Brewing Company

Lakewood Brewing Company is a family-owned, independent craft brewery making Seriously Fun Beer. Lakewood exploded onto the DFW brewing scene in 2012 and became famous for its Temptress Imperial Milk Stout, which is now the best-selling craft stout in Texas. Its diverse beer portfolio includes IPA’s, Lagers, seasonal, and limited release beers.

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Four Peaks Brewing and Bad Birdie Unleash Powerhouse Collaboration, Introducing Custom Craft Beer and Limited-Edition Apparel

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TEMPE, Arizona – Bad Birdie, the bold and disruptive golf apparel brand, joins forces with Four Peaks Brewing, Arizona’s #1 craft brewery, for a limited-edition apparel collection and a drinkable, year-round beer. This collaboration brings a burst of energy with trendy apparel, golf accessories and a new, fan-favorite beer, aptly named Bad Birdie Juicy Golden Ale.
Blending Bad Birdie’s innovative designs and bold patterns with Four Peaks’ expertise in brewing award-winning craft beer, the collection celebrates both brands’ commitment to showcasing good times and inclusivity while disrupting a long-established game.

“We’ve teamed up with Four Peaks Brewery to craft a beer that is perfect for golf, on and off the course,” says CEO and founder of Bad Birdie, Jason Richardson. “It’s easy to drink, and I’m not gonna lie, you’re probably going to want to have more than one during your round. This collaboration is a continuation of Bad Birdie’s mission to disrupt golf and push the sport toward being more innovative, inclusive and creative.”

The Bad Birdie Juicy Golden Ale is a crushable, bold and downright disruptive experience for your palate. The subtly crisp taste of passionfruit, orange and guava flavors perfectly match the bold personality of Bad Birdie. At 5% ABV, it’s the ultimate companion for those 21-and-over on any occasion.

“We’re beyond excited to partner with Bad Birdie to bring this beer to life. At Four Peaks, we take the pretentiousness out of craft beer, making quality and innovative beer for everyone — just like Bad Birdie’s mission to bring in a new community of players,” says Trevor Needle, Marketing Director at Four Peaks Brewing. “Through our partnership, we’ve perfectly blended our brands and visions together to create an easy-drinking beer along with must-have apparel.”

Bad Birdie’s collection of custom golf apparel, inspired by the Bad Birdie Juicy Golden Ale, blends classic style with a modern flair through an earthy colorway of greens, blues and creams. The line includes Bad Birdie’s signature polos, graphic tees, hoodies, hats and accessories with prices starting at $35.00.

– Core Polos ($84) — Available in both men’s and women’s styles, the classic Bad Birdie polos deliver performance and style on the course, featuring a classic Bad Birdie print built in collaboration with Four Peaks. The fun and bold blue tropical pattern matches the artwork featured on the new beer can, designed to stand out on the course and in the beer aisle.

– Four Peaks Graphic Tees ($42) —Two unique designs on a classic graphic tee fabric in both black and green with custom Four Peaks x Bad Birdie graphics. A classic brewery tee infused with Bad Birdie DNA.

– Four Peaks Hoodie ($100) — The relaxed unisex fleece hoodie in beige features an iconic graphic embodying the roots of this collaboration. Integrating golf, beer and how both brands collide.

– Four Peaks Quarterzip ($98) — In the collection’s signature aventurine green, the Quarterzip puts the collaboration at the forefront with the Four Peaks X Bad Birdie graphic adorning both the chest and sleeves.

– Four Peaks Golf Can and Rope Hats ($38) — The collab collection offers two distinct hat styles, including the Bad Birdie Signature Rope Hat. The Rope Hat features an embroidered Four Peaks x Bad Birdie patch in both Sand and Black. Additionally, the Golf Can Hat is available in Black, showcasing the collection’s statement graphic.

– Four Peaks Driver Headcover ($42) and Towel ($35) — Complimenting the print of the beer cans, the headcover and towel are both bright, bold and fun, creating a distinguishable golf game from the rest.

The limited edition apparel is exclusively available at BadBirdieGolf.com and on the Bad Birdie app.

Bad Birdie Juicy Golden Ale is available at the Four Peaks pub in Tempe and throughout Arizona in select retailers. Buy now with Instacart, or find out where it’s available at FourPeaks.com.

About Bad Birdie

Bad Birdie develops new, disruptive apparel that moves golf forward into a more innovative and inclusive space – scaling across men’s, women’s and youth golf lifestyle assortments that appeal both on and off the course. Through this, Bad Birdie proves to be a category-defining brand and community for the golf industry. They set the trends, the tone and the example for what the game can be to current and next-generation golfers.

About Four Peaks

Based in Tempe, Arizona, Four Peaks Brewing has defined craft beer in the Southwest since its founding in 1996. Their hometown pride and heritage are at the heart of their pubs, beers and charitable partnerships. Anchored by their flagship beers, Kilt Lifter and Wow Wheat, Four Peaks has grown to become the largest brewery in the state of Arizona and is a Top 50 craft brewery in the US with Four Peaks’ brands currently available in Arizona, New Mexico, Nevada, California, Colorado, Utah and Texas.

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Alaskan Brewing Introduces Pilot Series in 4-Packs

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JUNEAU, Alaska— This month, Alaskan Brewing Company, the independently owned brewery in Juneau, began packaging its Pilot Series beers in 4-pack, 12-ounce bottles. After 26 years, the smaller bottles will replace the brewery’s large 22-ounce bottles for its Pilot Series offerings.

The Alaskan Brewing Pilot Series has been a staple in the craft beer industry; featuring seasonal limited-release beers consisting of big, bold, and distinctive brews that change every year. In addition to the Pilot Series, the award-winning limited vintage Smoked Porter, released every fall, will also be available in the new 4-pack format.

The pivot in packaging comes after years of dwindling shelf space for the 22-ounce bottles. “The larger bottle format was initially a great way to bring new beer styles to market, and the craft consumer could try them in a small volume, without committing to a full 6-pack,” Alaskan Brewing Director of Sales Merv Boyce said. “We see a real opportunity to increase the visibility and availability at retail, to showcase our outstanding Pilot Series offerings.”

The new 12-ounce 4-pack is a nod to the brewery’s commitment to sustainability. “By focusing our production line on 12-ounce bottles, Alaskan Brewing Company will use fewer resources to reconfigure its production line when filling and packaging the larger 22-ounce bottles,” Boyce added.

This year, the Pilot Series kicks off with Imperial Hazy IPA. The Imperial Hazy IPA pours a golden haze with tropical fruit notes of guava, passionfruit, and strawberry, complementing its hop flavor. Crafted with pale, flaked oats, wheat, and Brumalt, this specialty brew offers a 40 IBU and eight percent ABV.

Imperial Hazy IPA and other upcoming Pilot Series products are available in all current Alaskan Brewing Company markets. To find Pilot Series 4-packs near you visit the Beer Finder at www.alaskanbeer.com/find-our- beer/.

In addition to producing world-class beverages, Alaskan Brewing Company strives for innovation through progressive programs like employee ownership and a commitment to environmental stewardship.

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Brooklyn Brewery Champions Inclusivity in Brewing Industry With Official Certification as a SIGBI Safe Space for LGBTQ+

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BROOKLYN, New York— Brooklyn Brewery, located in one of the most culturally diverse areas of the country, has consistently supported and reflected the varied backgrounds of its community. Today, the Brewery, a pioneering force in the craft brewing industry and a long-standing partner of The Stonewall Inn Gives Back Initiative (SIGBI) since its inception in 2017, proudly announces its certification of both Brooklyn Brewery’s headquarters and the Tasting Room in Williamsburg, Brooklyn as a SIGBI Safe Space for the LGBTQ+ community. This certification emphasizes the brewery’s commitment to creating spaces, both in the physical world and online, that are safe, accessible, inclusive, and respectful to all, and is part of Brooklyn Brewery’s broader commitment to foster inclusivity and diversity within itself and the wider brewing industry.

Brooklyn Brewery’s dedication to creating a welcoming environment for all is not new. The Brewery has consistently shown its support for LGBTQ+ rights, a commitment highlighted by its collaboration with SIGBI with its year-round brewing of The Stonewall Inn IPA. Since 2017, this beer has served as a symbol of Brooklyn Brewery’s solidarity and support for the community. Additionally, since launching in 2021, Brooklyn Brewery has been actively expanding on their Create Space initiative; a global program that draws inspiration from the legacy of The Stonewall Inn, by leveraging the Brewery’s platforms worldwide to amplify the voices of LGBTQ+ activists who are continuing the essential fight for equality, acceptance, and the freedom for everyone to be who they are. Brooklyn Brewery’s SIGBI Safe Spaces Certification represents a further step in their unwavering dedication to creating an inclusive and welcoming environment for all.

All of Brooklyn Brewery’s efforts align with the larger goals of SIGBI, which were inspired by the struggles and ideals of the LGBTQ+ rights movement born from the Stonewall Inn riots of 1969. Through awareness campaigns, educational programming, and fundraising, SIGBI supports grassroots organizations and marginalized communities, with a focus on areas where progress toward equality has been slow.

SIGBI established the Safe Spaces Certification Program following a survey they conducted that highlighted a significant demand within the LGBTQ+ community—97% indicated a need for more safe spaces. Developed in collaboration with leading experts from marginalized communities nationwide, this program is now being rolled out across various sectors, targeting entertainment venues, food and beverage establishments, retail stores, businesses, and other public spaces, aiming to certify these as welcoming and secure environments for LGBTQ+ individuals. The certification process involved extensive training and policy development to ensure that Brooklyn Brewery and their other partners uphold the highest standards of inclusivity and safety for LGBTQ+ employees, customers, and partners.

Stacy Lentz, CEO of SIGBI, commented, “Brooklyn Brewery’s certification as a Safe Space is a significant step in our ongoing effort to expand the network of inclusive and supportive environments. Their commitment serves as a beacon for the brewing industry and beyond, demonstrating that inclusivity and respect are integral to business success.”

In addition to its internal efforts, Brooklyn Brewery is leveraging its influence in the brewing industry to encourage its partners and peers to embrace similar values of diversity and inclusivity. The brewery aims to create a ripple effect, inspiring other members of the industry to join the Safe Spaces Certification Program and contribute to a more inclusive society.

Robin Ottaway, President of Brooklyn Brewery, acknowledged the significance of this Safe Space certification: “Our journey towards becoming a SIGBI Safe Space reflects our deep belief in the importance of corporate responsibility in fostering social change. We have been privileged to collaborate with SIGBI since they first formed in 2017, and we are extremely proud to use this certification to set an example for the brewing industry and beyond. This demonstrates that our commitment to inclusivity and respect is not just a moral imperative but also a key to success in business.”

As Brooklyn Brewery steps forward as a Certified Safe Space, it not only reaffirms its commitment to the LGBTQ+ community but also challenges the brewing industry to follow suit; signaling a shift towards greater inclusivity and respect for all. Brooklyn Brewery welcomes industry partners to also become SIGBI Certified Safe Spaces.

About The Stonewall Inn Gives Back Initiative

The Stonewall Inn Gives Back Initiative (SIGBI) is a non-profit charitable organization inspired by the struggles and ideals of the LGBTQ rights movement born from the Stonewall Inn Uprising of 1969. They are committed to eliminating the social intolerance that is profoundly impacting the lives of LGBTQ citizens throughout America and abroad. Through awareness campaigns, educational programming, fundraising and candid public dialogue, they support grassroots organizations scattered across the world and especially those in communities where progress toward equality has been slow and the negative impact of ongoing acts of discrimination and harassment can no longer be tolerated.

About Brooklyn Brewery

Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.

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SweetWater Brewing Doubles Down on ‘Gummies’

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ATLANTA, Georgia— SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced the release of two bold additions to the SweetWater Gummies line of brews, its latest run on fruit-flavored, high-alcohol beers. Prepare to ditch the winter blues with Sour Watermelon India Pale Ale (IPA) and Cherry Limeaid IPA, which are both brewed with real fruit and clock in at 9.5% alcohol-by-volume (ABV).

SweetWater’s progressive brews push the boundaries of flavor with Sour Watermelon IPA features a watermelon candy aroma, a crisp fruity body with a hint of tartness, and a slightly sweet finish. Cherry Limeaid IPA leads with a lime-forward profile, a subtle maraschino cherry aroma, a sweet citrus body, and a hint of candy cherry flavor with a clean, sweet finish.

“As a brewery that thrives on fresh ideas and flavor exploration, we are excited to introduce Sour Watermelon and Cherry Limeaid to our SweetWater Gummies lineup, which we’ve crafted to satisfy the strong demand for full-flavored, high-ABV beers,” said Ty Gilmore, President of U.S. Beers for SweetWater Brewing Company. “Gummies are easy to drink and are perfect to kick start the night, whether you’re throwing a house party, watching the game, or drinking with a few friends.”

Sour Watermelon IPA and Cherry Limeaid IPA are now available nationally in major retailers in the new Gummies Variety twelve-pack, which also includes the original Gummies Fruit Punch IPA and Tropical IPA. To find Gummies in a store near you, please visit SweetWater’s beer finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

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